ASIA-PACIFIC – MALAYSIA, OCTOBER 12, 2012 – Saatchi & Saatchi’s acquisition of Malaysian digital agency Arachnid puts the agency at an even better place "to deliver the unreasonable power of creativity” for clients, says chairman/CEO Chris Foster.
Following the acquisition, Arachnid will be rebranded Saatchi & Saatchi Arachnid and will be aligned with the Saatchi & Saatchi network in Asia-Pacific.
Arachnid founder and managing director Chin Weng Keong and his management team will continue to lead the newly renamed business, retaining bulk of its staff (about 60) in Kuala Lumpur but key talent will be integrated into Saatchi & Saatchi’s Singapore office.
Saatchi & Saatchi Arachnid will continue to operate separately from Saatchi & Saatchi Malaysia.
Chin said, “We share a common vision, values and strategy as we evolve beyond pure-play digital. Partnering with the Singapore regional hub allows us to grow beyond Malaysia, leveraging the regional and global experience we’ve developed over recent years. We’ve also taken the time to work at a practical level to integrate our capabilities into a new generation agency that will see an exciting shared future."
Sponsor
