ONE SHOW DESIGN:

On the second day of the One Show Festival Week, the Philippines bagged a Bronze pencil at The One Show Design competition. BBDO Guerrero Ortega created the winning entry, “Glowing Sticker” for WWF, to remind people to turn off room lights.

David Guerrero, chairman and chief creative officer of BBDO Guerrero Ortega, was quite pleased. “A One Show pencil is one of the highest honors on the creative awards show circuit. So we are very happy to have picked up our third one in two years.”

For Best in Show, the design competition gave the honor to HBO’s “Voyeur” installation. Created by BBDO New York, the work was a five-minute film projected onto the side of a New York City building that “peels off” the exterior wall to reveal the sordid goings-on in the apartments.

The same agency also won a Gold pencil for its BBC Cables campaign. BBDO’s total haul included eight Gold, Silver and Bronze pencils, more than any other global network.

Leo Burnett claimed six awards, including Gold for Indesit—a shopping bag with a “washing machine” window—by its Milan office; Oliver, Patrick & Glenn Grocers’ corporate identity from Singapore, and the Luxor Highlighters poster campaign from Mumbai.

Ogilvy took away six Gold, Silver and Bronze pencils, with a Gold for its Mumbai agency for “Plant More Lives” WWF campaign and to Frankfurt for the Mattel “Young Drivers” in-store campaign. Ogilvy Frankfurt took more awards than any other O&M shop with five total.

Of the Asian offices, Japan took home the most metals at five. Singapore, Malaysia and India won three pencils each; China got two, while Korea and the Philippines won one apiece.

Part of the One Show since 2001, this marks the second year the One Show Design awards has been conducted as a separate ceremony, reflecting a growing emphasis on good design in the consumer marketplace and an overwhelming increase in entries in design categories. This year’s ceremony took place at the Chelsea Art Museum in New York City.   

“We are delighted to be leading the way in recognizing the crucial design elements that go into good advertising,” said Mary Warlick, chief executive officer of The One Club. “The standards we’ve upheld for our Pencil recipients have been unparalleled over the last 33 years and the same is true in our design categories. Winners should be thrilled about what this honor says of their talents, careers and potential.”

The One Show Design is one of three annual awards programs that make up the One Show Festival Week held from May 5-9. This year, One Show Design received 3,880 entries from around the world. The major categories Pencils are awarded in include: Advertising Design, Corporate Identity, Environmental Design, Publication Design, Direct Mail and Package Design.