ASIA-PACIFIC – VIETNAM, OCTOBER 26, 2012 – After a year of bidding for Vietnan Airlines account, JWT Vietnam emerged as the final winner, besting a number of international agencies. JWT’s remit includes 25 countries, covering strategy and brand campaigns for 2012-2016 period.
As part of the selection process by Vietnam Airlines, JWT Vietnam went through a rigorous evaluation process. JWT Vietnam’s team came up with a powerful insight that not only uniquely captured the spirit of Vietnam Airlines but also demonstrated how to take the brand offer across on a global scale. JWT’s Worldmade credentials and sound brand building expertise, built globally for over 140 years, also played a role in the win.
This new role will see JWT delivering outstanding brand name recognition and preference for Vietname Airlines as a new generation airline from Asia. The media duties, meanwhile, will be handled by MG Vietnam.
