The latest integrated campaign from Mars New Zealand and ColensoBBDO, elevates dog world by portraying it through a culinary lens. Each element establishes an everyday moment, between a dog and their human, as the perfect smell appetizers for new MY DOG® Home Recipe™.
A dog's nose is 50x more powerful than ours. Every whiff ignites their senses in ways we can't imagine. Every breath brings with it flavor notes we've never experienced. If you think about it, their palates are just as refined as ours. Those cute, wet noses transform a regular walk round the block into a smellscape so rich, it perfectly whets the palate for main - new My Dog Home Recipe - the perfect way to share a meal with your canine connoisseur.
View the ads here:
“Any opportunity to enrich humans’ understanding of their dogs is one worth taking. Understanding brings us closer together. It turns out, our dogs have been the real gastronomes all along. And since every second show on human telly is about food right now, it seems about time we acknowledged our furry foodies, and gave them a dinner to match their palate.” says Dan Wright, Executive Creative Director Colenso BBDO.
The campaign launches with six films, three gourmet print ads, supporting social content and a sniffable menu. Yes, a scratch and sniff dogustation menu for your furry friend.
“MY DOG® has always championed the shared mealtime experience that comes with close owner-dog relationships. So, ‘Canine connoisseurs’ is the perfect development for the brand. It’s taking this shared passion between owners and dogs to a new level, while embedding MY DOG® as the choice for owners who want the best for their best mate,” says Cormac van den Hoofdakker, Mars Marketing Manager – Pet.
Agency: Colenso BBDO
Client: Mars NZ
Cormac van den Hoofdaker, Marketing Manager
Giovana Peroni, Brand Manager
Production Company: Flare, ColensoBBDO
Director: Chris Sisarich
Sound Design: Franklin Rd
Media Agency: Wavemaker