Campaign Spotlight: Heineken and Publicis Italy share the drama in new football-heavy campaign
adobo magazine, September 14, 2017 | 9:58am

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course).

For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama.

Credits:
Client: Heineken
Campaign Title: Share The Drama
Subjects: The Wall, The Chase, The Last Duel
Agency: Publicis Italy
 
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Executive Creative Director Publicis Italy: Cristiana Boccassini
Executive Creative Directors Publicis Milan: Luca Cinquepalmi, Marco Venturelli
Associate Creative Directors: Eddy Guimaraes, Vinicius De Menezes
Head  of TV: Silvia Cattaneo
Worldwide Account Director: David Pagnoni
Account Manager: Fabiola Miccone
Production Company: Sonny London
Director: Fredrik Bond
Line Producer: Alicia Richards
Production Manager:  Nicola Dempsey
DoP:  Lasse Frank
Edit Company: Whitehouse Post Productions
Editor:  Patric Ryan
Post Production: MPC London
Producer: Tomek Zietkiewicz
Creative Director: Bill McNamara
VFX Supervisor: Jack Stone
CG supervisor: Greg McKneally
 
Sound design: Raja Sehgal
Audio Post Production: Grand Central Recording Studios London
Soundtrack Original Music composed by Wave Music
Client: Heineken
Gianuca Di Tondo - Senior Director Global Heineken® Brand Global Commerce
Anuraag Trikha - Heineken® Brand Communication & Digital Director Global Commerce
Els  Dijkhuizen - Heineken® Communication Manager Global Commerce

Campaign Spotlight: Heineken and Publicis Italy share the drama in new football-heavy campaign

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course).

For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama.

Credits:
Client: Heineken
Campaign Title: Share The Drama
Subjects: The Wall, The Chase, The Last Duel
Agency: Publicis Italy
 
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Executive Creative Director Publicis Italy: Cristiana Boccassini
Executive Creative Directors Publicis Milan: Luca Cinquepalmi, Marco Venturelli
Associate Creative Directors: Eddy Guimaraes, Vinicius De Menezes
Head  of TV: Silvia Cattaneo
Worldwide Account Director: David Pagnoni
Account Manager: Fabiola Miccone
Production Company: Sonny London
Director: Fredrik Bond
Line Producer: Alicia Richards
Production Manager:  Nicola Dempsey
DoP:  Lasse Frank
Edit Company: Whitehouse Post Productions
Editor:  Patric Ryan
Post Production: MPC London
Producer: Tomek Zietkiewicz
Creative Director: Bill McNamara
VFX Supervisor: Jack Stone
CG supervisor: Greg McKneally
 
Sound design: Raja Sehgal
Audio Post Production: Grand Central Recording Studios London
Soundtrack Original Music composed by Wave Music
Client: Heineken
Gianuca Di Tondo - Senior Director Global Heineken® Brand Global Commerce
Anuraag Trikha - Heineken® Brand Communication & Digital Director Global Commerce
Els  Dijkhuizen - Heineken® Communication Manager Global Commerce