Campaign Spotlight: Lyft’s new street art campaign by Wieden+Kennedy New York encourages New Yorkers to take a staycation this summer
adobo magazine, August 2, 2018 | 1:33pm

by Theda Braddock

Where are you going this summer? If you live in New York City, Lyft suggests… New York City. The brand and agency Wieden+Kennedy New York have created a unique OOH campaign to remind residents just how much the city has to offer and why they should stick around a bit.

The vibrant OOH posters takes after vintage “Greetings from” postcards, giving the destinations an exotic feel. Each highlights a different destination and features big bold block letters filled with illustrations of the site, created by artists Steven Harrington, Mike Perry, and Andrew Rae. The posters themselves were deliberately set at eye level to give viewers the chance to study the art up close.

The campaign features 6 different sites - High Line, Museum Mile, Rockaway Beach, Industry City, Fort Tryon, and Brooklyn Bridge Park – each bearing its own slogan. The tagline, “All of NYC, only a Lyft ride away” ties the signs together, reminding residents that, although they may be spread out amongst the city’s five boroughs, they’re all easily accessible and worth a visit.

CLIENT

Lyft

PROJECT NAME

NYC Staycation OOH

CLIENT CONTACT

Becca Lawson, Kate Faux, Jesse McMillin

LAUNCH DATE

July 2018

 

 

W+K NEW YORK

Executive Creative Director

Karl Lieberman

Creative Directors

Stuart Jennings, Eric Helin

Copywriter

Matt Simpson

Art Director

Alison Joseph

Strategists

Tass Tsitsopoulous, Cristina Pansolini

Account Team

Samantha Wagner, Jasmine Cogdell, Lee Ford

Communications Planners

Karlo Cordova, Neil Sawhney

Project Manager

Carly Lissak

Creative Services Director

Chris Whalley

Head of Art Production

Deb Rosen

Art Producer

Yukino Moore

Print Producer

Kim Rose

Studio Manager

Jill Kearton

Lead Studio Designer

Nathan Dalessandro

Studio Designer

Stan Yeung

Retouching

Jesse Corinella, Kevin Walker, Chris McClelland

Head of Business Affairs

Patrick O’Donoghue

Business Affairs

Michael Moronez

 

 

ARTWORK

Illustrator

Mike Perry

Illustrator

Steven Harrington

Illustrator

Andrew Rae

 

Campaign Spotlight: Lyft’s new street art campaign by Wieden+Kennedy New York encourages New Yorkers to take a staycation this summer

by Theda Braddock

Where are you going this summer? If you live in New York City, Lyft suggests… New York City. The brand and agency Wieden+Kennedy New York have created a unique OOH campaign to remind residents just how much the city has to offer and why they should stick around a bit.

The vibrant OOH posters takes after vintage “Greetings from” postcards, giving the destinations an exotic feel. Each highlights a different destination and features big bold block letters filled with illustrations of the site, created by artists Steven Harrington, Mike Perry, and Andrew Rae. The posters themselves were deliberately set at eye level to give viewers the chance to study the art up close.

The campaign features 6 different sites - High Line, Museum Mile, Rockaway Beach, Industry City, Fort Tryon, and Brooklyn Bridge Park – each bearing its own slogan. The tagline, “All of NYC, only a Lyft ride away” ties the signs together, reminding residents that, although they may be spread out amongst the city’s five boroughs, they’re all easily accessible and worth a visit.

CLIENT

Lyft

PROJECT NAME

NYC Staycation OOH

CLIENT CONTACT

Becca Lawson, Kate Faux, Jesse McMillin

LAUNCH DATE

July 2018

 

 

W+K NEW YORK

Executive Creative Director

Karl Lieberman

Creative Directors

Stuart Jennings, Eric Helin

Copywriter

Matt Simpson

Art Director

Alison Joseph

Strategists

Tass Tsitsopoulous, Cristina Pansolini

Account Team

Samantha Wagner, Jasmine Cogdell, Lee Ford

Communications Planners

Karlo Cordova, Neil Sawhney

Project Manager

Carly Lissak

Creative Services Director

Chris Whalley

Head of Art Production

Deb Rosen

Art Producer

Yukino Moore

Print Producer

Kim Rose

Studio Manager

Jill Kearton

Lead Studio Designer

Nathan Dalessandro

Studio Designer

Stan Yeung

Retouching

Jesse Corinella, Kevin Walker, Chris McClelland

Head of Business Affairs

Patrick O’Donoghue

Business Affairs

Michael Moronez

 

 

ARTWORK

Illustrator

Mike Perry

Illustrator

Steven Harrington

Illustrator

Andrew Rae