Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign
adobo magazine, June 12, 2018 | 9:30am

BUENOS AIRES -  In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet-friendly policy, launched in 2017.

Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store but also gave the pets a special mission: to guide their owners through the best offers in the stores.

By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them.

Watch the video here: 

 

Credits: 

 

Agency: McCann Buenos Aires

Campaign title: Pet Friendly Prices.

Chief Creative Officer: Ezequiel Rocino (Tigre)

Copywriter: Pablo Rossi- Lucas Castro

Art Director: Cristian Bahamondes- Juan Duchen

Business Leader: Victoria Ortelli

Plannning: Johanna Giangualano

Social Media Team: Anne Smurra- Soad Clavijo- Adriana Borda

Production Team: Federico Salday- Emiliano García- Daniela Frylinsztein

Production: Walrus

Director: Santiago Cantillo

Sound Production: Violeta Music

Edition: Daniela Frylinsztein

Client approval: Cristobal Cadenas

Campaign Spotlight: McCann Buenos Aires and Sodimac Homecenter invite pets and their owners to the store with latest campaign

BUENOS AIRES -  In order to overcome the fierce competition for consumer preference in a country that is used to price-oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet-friendly policy, launched in 2017.

Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store but also gave the pets a special mission: to guide their owners through the best offers in the stores.

By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them.

Watch the video here: 

 

Credits: 

 

Agency: McCann Buenos Aires

Campaign title: Pet Friendly Prices.

Chief Creative Officer: Ezequiel Rocino (Tigre)

Copywriter: Pablo Rossi- Lucas Castro

Art Director: Cristian Bahamondes- Juan Duchen

Business Leader: Victoria Ortelli

Plannning: Johanna Giangualano

Social Media Team: Anne Smurra- Soad Clavijo- Adriana Borda

Production Team: Federico Salday- Emiliano García- Daniela Frylinsztein

Production: Walrus

Director: Santiago Cantillo

Sound Production: Violeta Music

Edition: Daniela Frylinsztein

Client approval: Cristobal Cadenas