ASIA-PACIFIC – MALAYSIA, APRIL 2011 – How do you like your potatoes? Beautiful, kind or endowed with the qualities of a genius? G2 Kuala Lumpur, the brand activation arm of Grey Group Malaysia, has launched a television campaign for URC Snack Foods’ Jack ‘n Jill Potato Crisps targeting youths. To introduce the new canister packaging to Gen Y consumers, G2 Kuala Lumpur used clay animation to execute the series of TV commercials in a fun and hip style.
“The client wanted to project a fun image of the brand and introduce an offbeat element into the communications that will stand apart from the forgettable run-of-the-mill potato crisps commercials that clutter television airtime,” said Kenny Loh, General Manager, G2 Kuala Lumpur. “We strongly believe that we have achieved that objective with an innovative idea in using clay animation as a cool factor to market Jack ‘n Jill Potato Crisps to youths.”
The commercials rolled out this month on TV channels and will go digital with a fan page on Facebook, dubbed ‘Jack ‘n Jill Potato Heads’.
