Campaign Spotlight: Romance and PokerStars Focus on Friends Who Bluff in New Film "Bros"
adobo magazine, September 14, 2018 | 11:27am

After launching a new international creative platform in 2017 for online cardroom PokerStars, and the film “Poker Faces” earlier this year, Parisian agency Romance is unveiling its latest spot for the brand, “Bros”. The international campaign will roll out in 11 countries, including France, the UK and the US:

Driven by the same humor and storytelling as the previous films, “Bros” showcases that friend we all have who consistently bluffs us: "Next time it's on me", "I'll take care of your car as if it was mine"…

Like the campaign’s previous films, the new ad was directed by Rudi Rosenberg who again has proven his knack for casting, thanks to a thorough audition process requiring a slew of actors to make weird faces.

“This new campaign confirms that we know how to support our clients on an international scale. After Audi Sport and Wargaming, this will be a new and very exciting step for our development in 2019," said Christophe Lichtenstein, co-founder and CEO of Romance.

"Lots of creative territories have already been explored in the market for online poker, and it’s a tremendous opportunity to be in a position to renew the genre, especially with such a brand as powerful as PokerStars," saiid Alexandre Hervé, co-founder and ECD of Romance.

Campaign Spotlight: Romance and PokerStars Focus on Friends Who Bluff in New Film "Bros"

After launching a new international creative platform in 2017 for online cardroom PokerStars, and the film “Poker Faces” earlier this year, Parisian agency Romance is unveiling its latest spot for the brand, “Bros”. The international campaign will roll out in 11 countries, including France, the UK and the US:

Driven by the same humor and storytelling as the previous films, “Bros” showcases that friend we all have who consistently bluffs us: "Next time it's on me", "I'll take care of your car as if it was mine"…

Like the campaign’s previous films, the new ad was directed by Rudi Rosenberg who again has proven his knack for casting, thanks to a thorough audition process requiring a slew of actors to make weird faces.

“This new campaign confirms that we know how to support our clients on an international scale. After Audi Sport and Wargaming, this will be a new and very exciting step for our development in 2019," said Christophe Lichtenstein, co-founder and CEO of Romance.

"Lots of creative territories have already been explored in the market for online poker, and it’s a tremendous opportunity to be in a position to renew the genre, especially with such a brand as powerful as PokerStars," saiid Alexandre Hervé, co-founder and ECD of Romance.