Campaign Spotlight: Sweetshop Director Noah Conopask and Y&R Indochina launched a film for Red Bull Vietnam entitled ‘Charge Ahead’
adobo magazine, September 11, 2018 | 10:52am
VIETNAM - Sweetshop Director Noah Conopask has launched a new film for Red Bull Vietnam from Y&R Indochina entitled ‘Charge Ahead’.
Noah said, “This film is all about charging ahead into your dreams. An inspiring story of a regular guy (Pham) overcoming his exhaustion and working day and night to make his vision come true. The concept richly portrayed with layers of visceral emotion. Human struggle captured with a gritty realism.”
Aspiring to greatness can be exhausting, but there is beauty and poetry born in overcoming your physical limits. Nailing the energy component in the film was paramount. We see Pham's weak knees, exhausted muscles and heavy eyes. We sense him hyping himself up and witness him digging deep.
Red Bull gives Pham (and us) the edge to take the leap. It’s the electric charge when we need to act. The renegade spirit, the rush, a toughness. A longing for your dreams to come true. Never giving up, not laying down, stepping up. Red Bull is born of that.
Watch the film here:
Client: Red Bull Vietnam
Agency: Y&R Indochina
General Manager: Rachel Laffey
Executive Creative Director: Kittisak Beer Poonnotok
Creatives: Joaquin Montesclaros, Nick Nakpil
Agency Producer: Charm Wall
Production Company: Sweetshop
Director: Noah Conopask
Managing Director / Executive Producer: Laura Geagea (China, Asia, Mena)
Producer: Vanessa Thomas
DOP: Garrett Hardy Davis
Vietnam Line Production: Echo Production
Offline Editor: Josh Bodnar
Colourist: Seth Ricart, RCO
Online Post Production House: Whitehouse Post