Campaign Spotlight: A Thought-Provoking Campaign by Pantene Thailand and GREYnJ United on Societal Bias towards Transgender People
adobo magazine, August 6, 2018 | 5:00pm

THAILAND -  Transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken bias from the public. 

Pantene Thailand and GREYnJ United wanted to celebrate the beauty of people from all walks of life, without gender boundaries.

Nicha Rongram (Committee of The Foundation of Transgender Alliance for Human Rights)

 Transgender people don’t want special treatment. They just want to be treated as normal. However, the majority of society tends to perceive transgender as ‘special’ people with ‘special’ life choices. To get this message across to the public, the brand used ordinary life stories of transgender people, stripped of all bias and stereotypes.

Kulchaya Tansiri (Miss Trans Star Thailand 2018)

 These are real and authentic moments that are not often portrayed in the media and majority of the time go unseen by the public. The film also featured LGBT celebrities; Treechada Petcharat, also known as Poyd (Thai and international super star, Miss International Queen), Kulchaya Tansiri (Miss Trans Star Thailand 2018), Nicha Rongram (Committee of The Foundation of Transgender Alliance for Human Rights), Nijshanaaj Sudlarphaar, also known as Sarina Thai (First Thai transgender model on NYFW Runway since 2013, until now) and Tachanan Khontrong (Actress)

Sarina Thai (First Thai transgender model on NYFW Runway since 2013, until now)

They then challenged common perceptions by asking the question, “What do you see?” And encouraged people to #SeeBeautyNotGender via interactive Facebook and Instagram stories, which in turn led people to discuss these issue on other online media platforms too. 

Tachanan Khontrong (Actress)

Watch the video here:

Credits

Creative Agency : GREYnJ United

CCO : Jureeporn Thaidumrong

CEO: Subbaraju Alluri

Senior Creative Group Head : Nonthaporn Ketmanee

Art Directors : Supakit Yindeeanant

Copywriters : Nuttapan Phairutchawan

Managing Director : Kanaporn Hutcheson

Group Client Service Director : Kanokkorn Seehapan

Group Account Director : Kantharat Teerarojjanawong,

Account Manager : Nutnaree Harussadeechvalit

Planning Director : Navinda Kittisubkul

Operations Service Director : Kanoksak Kanchanachutha

Project Manager : Anuchit Sannopphakun

 Production House : Hello Filmmaker

Director : Tanwarin Sukkhapisit

Executive Producer : Chotirat Wareerattanarot

Video:

 Kulchaya Tansiri (Hairdresser)

Nicha Rongram (Messenger)

Nijshanaaj Sudlarphaar (Model)

Tachanan Khontrong (Wedding planner)

 

Campaign Spotlight: A Thought-Provoking Campaign by Pantene Thailand and GREYnJ United on Societal Bias towards Transgender People

THAILAND -  Transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken bias from the public. 

Pantene Thailand and GREYnJ United wanted to celebrate the beauty of people from all walks of life, without gender boundaries.

Nicha Rongram (Committee of The Foundation of Transgender Alliance for Human Rights)

 Transgender people don’t want special treatment. They just want to be treated as normal. However, the majority of society tends to perceive transgender as ‘special’ people with ‘special’ life choices. To get this message across to the public, the brand used ordinary life stories of transgender people, stripped of all bias and stereotypes.

Kulchaya Tansiri (Miss Trans Star Thailand 2018)

 These are real and authentic moments that are not often portrayed in the media and majority of the time go unseen by the public. The film also featured LGBT celebrities; Treechada Petcharat, also known as Poyd (Thai and international super star, Miss International Queen), Kulchaya Tansiri (Miss Trans Star Thailand 2018), Nicha Rongram (Committee of The Foundation of Transgender Alliance for Human Rights), Nijshanaaj Sudlarphaar, also known as Sarina Thai (First Thai transgender model on NYFW Runway since 2013, until now) and Tachanan Khontrong (Actress)

Sarina Thai (First Thai transgender model on NYFW Runway since 2013, until now)

They then challenged common perceptions by asking the question, “What do you see?” And encouraged people to #SeeBeautyNotGender via interactive Facebook and Instagram stories, which in turn led people to discuss these issue on other online media platforms too. 

Tachanan Khontrong (Actress)

Watch the video here:

Credits

Creative Agency : GREYnJ United

CCO : Jureeporn Thaidumrong

CEO: Subbaraju Alluri

Senior Creative Group Head : Nonthaporn Ketmanee

Art Directors : Supakit Yindeeanant

Copywriters : Nuttapan Phairutchawan

Managing Director : Kanaporn Hutcheson

Group Client Service Director : Kanokkorn Seehapan

Group Account Director : Kantharat Teerarojjanawong,

Account Manager : Nutnaree Harussadeechvalit

Planning Director : Navinda Kittisubkul

Operations Service Director : Kanoksak Kanchanachutha

Project Manager : Anuchit Sannopphakun

 Production House : Hello Filmmaker

Director : Tanwarin Sukkhapisit

Executive Producer : Chotirat Wareerattanarot

Video:

 Kulchaya Tansiri (Hairdresser)

Nicha Rongram (Messenger)

Nijshanaaj Sudlarphaar (Model)

Tachanan Khontrong (Wedding planner)