MUMBAI – Caprese, women’s high-fashion accessories brand from the house of Asia’s largest luggage manufacturer V.I.P Industries, unveils its brilliant Autumn Winter campaign. The TVC features the gorgeous brand ambassador Alia Bhatt romancing the stunning Caprese bags against beautiful Italian backdrop. This October, get ready to be blown away by this glamorous romance of Caprese and Caprese Girl Alia in the subtly opulent locales of Italy.
The campaign has been conceptualized to showcase the Caprese life where Caprese Girl, Alia Bhatt is seen living the iconic Caprese Life with international high-fashion handbags from the Caprese Autumn Winter 17 collection that are her constant companion in every walk of life. One of the most interesting elements about the campaign is the background music which is very relatable to the modern urban women of today.
Speaking about their marketing approach, Mr. Sudip Ghose, Senior Vice President –Sales, Marketing and Service, VIP Industries says, “Caprese brand is dedicated to bringing international high-fashion handbags and accessories to the Indian women and this autumn winter campaign from Caprese brand has been developed to appeal to every Caprese Girl out there who deserves the best of everything in life. The autumn winter ’17 collection is a brilliant mix of handbags that are a must-have in the autumn wardrobe of modern Indian women. ”
The autumn winter ’17 collection of Caprese is all about streamlined femininity, subtle opulence and pragmatic glamour. Replete with glamourous pieces and must-have basics, the collection provides a perfect companion for every mood and need of today’s modern urban woman. The new collection has a wide array of handbags comprising satchels, slings, laptop sleeves and tote bags in appealing shades of pastels such as dusty pink, mauve, teal and coral.
Speaking about her journey with Caprese brand, brand ambassador Alia Bhatt says, “Caprese and I have a strong partnership as we are both fashion icons, our association has been a very exciting and pleasant journey and the new autumn winter campaign is breathtaking as is the new autumn winter ’17 collection of Caprese handbags, slingbags and wallets that represent the best of International fashion and functionality for the modern urban woman of today.”
The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media.