CANNES - The world’s newest yet most analogue social media platform is launching at the Cannes Lions Festival of Creativity this year.
The Snapfax service lets users upload an image - such as a picture of Donald Trump or a loathed ex - and send it to a tangible Snapfax machine, a real fax machine which shreds it as it prints it out.
Created by Brothers and Sisters, using Stinkdigital’s RITA platform, Snapfax takes the spontaneity and ephemerality of today’s most popular messaging platforms, such as Snapchat, and brings it into the physical world.
It allows non millennials to better take part in today's social media landscape by using innovative technology inspired by an iconic device responsible for some of the older generation’s earliest encounters with electronic communications – the fax machine.
Snapfax, the 21st century social media platform experienced through a 1980s analogue interface, is fronted in an accompanying launch film by 22-year-old ‘tech entrepreneur’ Jacob Carney.
Beyond Cannes, Snapfax will reside at the Brothers and Sisters London offices shredding people’s irritations via the power of print. Consumers can also view their chosen ‘shredee’ virtually via the web application.
Andy Fowler, Executive Creative Director at Brothers and Sisters, said: “We know how people feel about this space so wanted to have a bit of fun by creating a new social media platform that is experienced through a much loved decades old messaging device, the trusty old fax.
“People thought Snapchat was pointless when it was launched for only allowing pictures to be viewed for a certain period of time, but now the platform has more users than Twitter.”
RITA (Render In The Air) is a platform developed by Stinkdigital that allows brands to instantly create personalized videos for multiple users, in real-time. Find out more about RITA at rita.stinkdigital.com
See Snapfax here: Link to website/app