Skol admits its sexist past and stresses the importance of evolving in campaign by F/Nazca Saatchi & Saatchi
adobo magazine, March 15, 2017 | 11:38am

Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes.

The "Reposter" project brought together artists engaged in feminist issues and gave them total freedom to share their views.

Signed by F/Nazca Saatchi & Saatchi, the project reaffirms that the past was left behind and that they no longer represent what the brand believes, reinforcing its positioning of plurality, inclusiveness and respect.

Skol admits its sexist past and stresses the importance of evolving in campaign by F/Nazca Saatchi & Saatchi

Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes.

The "Reposter" project brought together artists engaged in feminist issues and gave them total freedom to share their views.

Signed by F/Nazca Saatchi & Saatchi, the project reaffirms that the past was left behind and that they no longer represent what the brand believes, reinforcing its positioning of plurality, inclusiveness and respect.