Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Manchester City players erect new football pitch / Impact BBDO gets Manchester City players to play in Etihad Airlines’ newest home
MANCHESTER, ENGLAND — Players from Manchester City’s team came together for a video and turned Etihad’s new hub into a…
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Africa Creative and Natura put The Amazon Rainforest at the top spot of the world’s richest entities
SÃO PAULO, BRAZIL — Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of…
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McDonald’s and Leo Burnett Korea illuminate plight of South Korean mothers in caregiving
SEOUL, SOUTH KOREA — In South Korea, when a child is hospitalized, their legal guardians are obligated by law to…
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Café de Coral and Dentsu Creative Hong Kong redefine industry standards with AI collaboration
HONG KONG — Café de Coral, a leading restaurant chain in Hong Kong, has once again partnered with dentsu Creative Hong…
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BBDO Bangkok helps TTC Motor apologize for luxury and excellence in customer-centric spot
BANGKOK, THAILAND — In a city buzzing with innovation, BBDO Bangkok, behind work like “A19 Car Park Showroom” and recent…
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100 Chinese women swap traditional names to stronger alternatives for Lux’s 100th year with VML Singapore
SINGAPORE — Names are so much more than just words: they have the power to define people. Not only how…
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Bollywood actress Alia Bhatt asks people to ‘Take it Lightly’ with Cadbury Perk and Ogilvy India
MUMBAI, INDIA — Cadbury Perk, one of Mondelez India’s iconic and fun brands, launches yet another playful campaign with Bollywood Actress…
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Billboard Brasil pays homage to the ‘mother of rock’ with an app that analyzes her contribution to today’s music
SAO PAULO, BRAZIL — When you think back to the birth of rock, the “founding fathers” of the genre – Elvis…
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This week in campaigns: A byte-sized President has big answers, hours of sleep turn into rewards, and a chicken confesses to no foul play
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Jobstreet by Seek highlights better matches between employers and job seekers with new creative campaign
SINGAPORE — SEEK, which operates Asia’s online employment marketplace Jobstreet and Jobsdb, has launched a new region-wide brand campaign focusing…
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TUI and Leo Burnett UK create cinematic take on passenger safety
LONDON, UK — Global travel and leisure company TUI and creative partners Leo Burnett UK have landed a new take…
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