Coca-Cola/McCann 'The OFW Project' bags Spikes Silver

Overseas Filipino Workers (OFWs) are the Philippines’ biggest exports—individuals forced to leave their families for years, in order to provide a better life for them. For OFWs and their families, Christmas is the loneliest time of the year. What if Coca-Cola could give them what they wanted most for Christmas? What if they could come home? For 3 families, it was the t of reunion. For millions of Filipinos, it was the t of inspiration. The OFW Project touched a cultural nerve, hiting 1 million views in 3 days, and becoming the world’s most shared video for 2 weeks. 

See the video here:


Account Director: Kichi Madlansacay

Account Manager: Kae Devantes

Project Manager: Mike Joson

Digital Operations Director: Elaine Uy

Community Manager: Aiza Tsang

Digital Optimization Manager: Tonico Maningat

Chairman/CEO: Raul Castro

AVP & Deputy Executive Creative Director: Peter Acuna

Creative Director: Mervin Ignacio

Associate Creative Director: Che Laureano

Managing Partner: Bernadette Chincuanco

Associate Business Group Director: Ting Bongco

Associate Business Group Director: Judy Buenviaje

Associate Business Group Director: Mutch Wright

Account Manager: Macy Magpayo/Jen Santos

Director: Marla Ancheta

Producer: Aldous Pagaduan (Just Add Water)

Marketing Director: Anubha Sahasrabuddhe (The Coca-Cola Export Corporation)

Director/Sparkling Category: Jaideep Kibe (The Coca-Cola Export Corporation)

Group Brand Manager: Franz Decloedt (The Coca-Cola Export Corporation)

Group Brand Manager: Rachel Bernardino (The Coca-Cola Export Corporation)