MANILA, OCTOBER 28, 2012 – The 2012 Digital Asia Festival, incorporating the Digital Media Awards, has announced the shortlist ahead of this year’s Festival, set to take place in Beijing in on November 7-9.
The Philippines logged nine finalists:
Viral advertising:
– BBDO Guerrero ‘It’s More Fun in the Philippines’ Department of Tourism
– Lowe Philippines ‘Red Cross SOS to SMS’ Philippine Red Cross
– McCann Philippines ‘Coke OFW’ The Coca-Cola Export Company
– TBWA\SantiagoMangadaPuno ‘ t of Life’ Energizer Philippines and Manikako
Media Innovation:
– OgilvyOne Worldwide Manila ‘Clear ADvantage’ Unilever Philippines
Best Use of Social Media:
– DDB DM9JaymeSyfu ‘Bury the Past’ Gabriela
FMCG
– TBWA\SantiagoMangadaPuno ‘ t of Life’ Energizer Philippines and Manikako
Fundrasing, charities, appeals, non-profit organisations, public health & safety, public awareness
– TBWA\SantiagoMangadaPuno ‘ t of Life’ Energizer Philippines and Manikako
Display
– McCann-MRM ‘BPI Concept Cars’ BPI Family Savings Bank
Over 600 entries were received into the awards, of which 105 pieces of work from 12 countries have been shortlisted by the jury. China has had the greatest number of entries shortlisted with 31, followed by Australia and Singapore both with 13.
Twelve jury members, led by jury president Matias Palm-Jensen, European chief innovation officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to decide on and award the best of digital in the Asia Pacific region.
Myriam Coupard, festival director of the Digital Asia Festival comments, “You can’t escape the fact that the digital market is not only huge at the moment but has the world watching it for innovations and developments within the field. We’re excited to see which entries the jury will decide are deserving of a Digital Media Award and ultimately lead the way across the APAC digital landscape.”
The Digital Asia Festival takes place at the Grand Millennium Beijing, China. The awards, which will draw to a close the two-day Festival on November 8, will be a celebration of the regions achievements as the winners are revealed for the first time. Anyone wishing to attend the Festival and Awards can register through the website at: http://www.digitalasiafestival.com/general/festival-packages.
