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MSAP 2017: What to expect at this year's MSAP
Hannah de Vera, August 31, 2017 | 5:30pm

As the country’s largest gathering of media experts and practitioners, the Media Specialists of the Philippines (MSAP) is bringing the congress to greater (and colder) heights. Right at the heart of Baguio city on September 6 to 9, this year’s delegates are in for a treat: a 3 ½ day event with topics circling around this year’s theme of ASCENDANT, all about the rising power of media, its influences and dominating behavior and how to harness this for the greater good.

Leading these topics is a variety of speakers carefully curated by MSAP to ensure the added new value and knowledge to media professionals. 

The official speakers for this year:

The Da Vinci Code – Speakers

  • Aaron Boekestien - Head of Agency Business of APAC at Google
  • David Webb - Senior Director of Data & Insights at Turner Asia Pacific

ABS-CSB Segment

  • Carlo Katigbak - President and CEO pf ABS-CSB Corporation

Pitaka – Speakers

  • Dominic Petilla - Leyte Governor

Pitaka and Da Vinci Code Speakers

  • Jos Ortega - CEO and Chairman of Harvas Ortega

Limitless – Speakers 

  • James Hawkins - Managing Director of Dentsu X APAC
  • Stuart Jamieson - Managing Director of Nielsen SEA Emerging Markets
  • David Trovell - 20-year Media Veteran

He's Just Not That Into You – Speakers

  • Valerie Madon - Chief Creative Officer of Havas Group Ortega
  • Neil Stewart - Head of Agency of Facebook

He's Just Not That Into You – Reactors

  • Third Domingo - Board Member of 4As Philippines and CEO of IdeasXMachina

Game of Thrones – Speakers

  • Barbie Atienza - Head of External Affairs and Human Resources of Manila Bulletin Publishing Corporation
  • Prem Bahtia - Managing Director of Phar Holdings
  • Vince Jaen - Director-Talent Management Group of Manila Broadcasting Company
  • Dennis Perez - Head of Media of Unilever

Game of Thrones – Reactors

  • Donald Lim - Country CEO of Dentsu Aegis Network

The Social Network – Speakers

  • Chad Sotelo - Chief Marketing Officer of Samsung Electronics Philippines Corporation
  • Fergus O'Hare - Head of APAC at Facebook Creative Shop

The Social Network – Reactors

  • Laurent Goirand - Head of Digital at GroupM PH

Sing! – Speakers

  • Lloyd Cadena - Radio and Social Media Personality

Sing! – Reactors

  • Tambalang Nicole Hyala and Chris Tsuper

Rent – Speakers

  • Reese Fernandez-Ruiz - President and Founding Partner of Rags2Riches, Inc.

Rent – Reactors

  • Ibba Rasul Bernardo - CEO of Sari Software Solutions

The Bucket List – Speakers

  • Kenneth Lingan -  Country Manager of Google Philippines
  • Rhiza Pascua - President of Music Management International

Star Wars – Speakers

 

  • Puneet Arora - CEO of Singapore, Philippines & Thailand GroupM
  • Mike Amour - Chairman and CEO of Havas Group, Asia Pacific

Star Wars – Reactor

  • Margot Torres -  Executive Vice President and Deputy Managing Director of McDonald’s Philippines

However, MSAP's delegates won't be stuck in a conference room the entire duration of the event. There will be opportunities to experience Baguio's rich history and culture alongside fellow delegates.

Day 1 Activities

Day 2 to 3 Activities

Day 4 Activities

MSAP 2017: What to expect at this year's MSAP

As the country’s largest gathering of media experts and practitioners, the Media Specialists of the Philippines (MSAP) is bringing the congress to greater (and colder) heights. Right at the heart of Baguio city on September 6 to 9, this year’s delegates are in for a treat: a 3 ½ day event with topics circling around this year’s theme of ASCENDANT, all about the rising power of media, its influences and dominating behavior and how to harness this for the greater good.

Leading these topics is a variety of speakers carefully curated by MSAP to ensure the added new value and knowledge to media professionals. 

The official speakers for this year:

The Da Vinci Code – Speakers

  • Aaron Boekestien - Head of Agency Business of APAC at Google
  • David Webb - Senior Director of Data & Insights at Turner Asia Pacific

ABS-CSB Segment

  • Carlo Katigbak - President and CEO pf ABS-CSB Corporation

Pitaka – Speakers

  • Dominic Petilla - Leyte Governor

Pitaka and Da Vinci Code Speakers

  • Jos Ortega - CEO and Chairman of Harvas Ortega

Limitless – Speakers 

  • James Hawkins - Managing Director of Dentsu X APAC
  • Stuart Jamieson - Managing Director of Nielsen SEA Emerging Markets
  • David Trovell - 20-year Media Veteran

He's Just Not That Into You – Speakers

  • Valerie Madon - Chief Creative Officer of Havas Group Ortega
  • Neil Stewart - Head of Agency of Facebook

He's Just Not That Into You – Reactors

  • Third Domingo - Board Member of 4As Philippines and CEO of IdeasXMachina

Game of Thrones – Speakers

  • Barbie Atienza - Head of External Affairs and Human Resources of Manila Bulletin Publishing Corporation
  • Prem Bahtia - Managing Director of Phar Holdings
  • Vince Jaen - Director-Talent Management Group of Manila Broadcasting Company
  • Dennis Perez - Head of Media of Unilever

Game of Thrones – Reactors

  • Donald Lim - Country CEO of Dentsu Aegis Network

The Social Network – Speakers

  • Chad Sotelo - Chief Marketing Officer of Samsung Electronics Philippines Corporation
  • Fergus O'Hare - Head of APAC at Facebook Creative Shop

The Social Network – Reactors

  • Laurent Goirand - Head of Digital at GroupM PH

Sing! – Speakers

  • Lloyd Cadena - Radio and Social Media Personality

Sing! – Reactors

  • Tambalang Nicole Hyala and Chris Tsuper

Rent – Speakers

  • Reese Fernandez-Ruiz - President and Founding Partner of Rags2Riches, Inc.

Rent – Reactors

  • Ibba Rasul Bernardo - CEO of Sari Software Solutions

The Bucket List – Speakers

  • Kenneth Lingan -  Country Manager of Google Philippines
  • Rhiza Pascua - President of Music Management International

Star Wars – Speakers

 

  • Puneet Arora - CEO of Singapore, Philippines & Thailand GroupM
  • Mike Amour - Chairman and CEO of Havas Group, Asia Pacific

Star Wars – Reactor

  • Margot Torres -  Executive Vice President and Deputy Managing Director of McDonald’s Philippines

However, MSAP's delegates won't be stuck in a conference room the entire duration of the event. There will be opportunities to experience Baguio's rich history and culture alongside fellow delegates.

Day 1 Activities

Day 2 to 3 Activities

Day 4 Activities