At its core, event & sponsorship marketing allows an organisation to enhance the value of its brand through positive association with a first-hand experience. It creates a personal connection and fosters trust between the organisation and its target audience. Giving a warm handshake, carrying an engaging conversation, and getting to know customers and prospects on an individual level can help form stronger, more meaningful, and more profitable business relationships.
As in the words of Mr Maneesh Sah, South East Asia Marketing Director for Towers Watsons, “Marketing events are a great way to cultivate purchase consideration and preference for your services. By offering experiences via an event, you can demonstrate value and build trust. You are also providing your target audience a platform to network with peers, share ideas and help build a community. This will raise the profile of your brand.”
Mr Maurice Williams, Director of Solar-Driven Asia, who previously headed marketing for Sentosa and Singapore Post, agrees, adding that “the internet and social media can overtake and overrun mainstream communication channels – even to the extent of changing the spin on any event!”
To equip practitioners with fresh insights and actionable strategies to plan for and execute rewarding event & sponsorship experiences, Pacific Conferences has organised a 1-Day Workshop and 1-Day Conference dubbed as New-Age Event Marketing & Sponsorship, happening from 19 – 20 May 2014 in Singapore and 22 – 23 May 2014 in Regal Hongkong Hotel.
The 1-Day Workshop led by Octagon’s General Manager for South East Asia, Mr Ben Hartman, will tackle practical hands-on tools and metrics for event and sponsorship strategy formulation and measurement. Samsung, Red Bull, Coke Zero, AIG and Budweiser are among the case studies that will be shared. Participants can expect to take home newfound confidence in event marketing & sponsorship planning and event ROO and ROI tracking.
This is complemented by a 1-Day Conference which brings together leading brands with the likes of Unilever, BNY Mellon, Towers Watson, BASF, Kimberly Clark & Rolls-Royce Motor Cars to showcase their winning formulae for event marketing and sponsorships.