Singapore – The Brand Union Singapore has been appointed by food and beverages company Super Coffeemix to handle its branding programme, following a competitive pitch.
Comments Elaine Teo, General Manager of Super Coffeemix Manufacturing, “We were impressed by The Brand Union team’s passion for our brand, and the team’s efforts to really understand our business and where we want to take it over the coming years. We are looking forward to a very rewarding and exciting working relationship together.”
Incorporated in 1987, Super pioneered the development of 3-in-1 coffee products and has grown rapidly to become a household name in Singapore and Malaysia, as well as successfully extending its operations into Thailand, Myanmar and China. Super now has over 300 products under its flagship, spanning instant coffeemix, coffee, cereals, noodles and canned drinks.
The appointment ends Super’s long-running search for a strategic and design consultancy as the company enters into its next phase of development and growth. During its year-long engagement, The Brand Union will partner Super in forging new approaches in Super’s corporate strategy and design, brand architecture, packaging and new product development.
Says Graham Hitchmough, Managing Director of The Brand Union, “This promises to be an exciting partnership. Super is a local success story that is ready to embrace the next stage of its development into a brand competing successfully on the regional and global stage. The Brand Union is extremely proud to have been appointed to help Super on this journey and to have the opportunity to be influential in so many facets of the company’s business and brand strategy.”
adobo magazine. The Word on Advertising.
