Omnicom Media Group Philippines president and CEO Hermie De Leon departs to head MPG Philippines

THE PHILIPPINES, FEBRUARY 22, 2012: Omnicom Media Group’s (OMG) president and CEO steps down after seven years to head as president and CEO of the local counterpart of MPG, an international media service group and the biggest network within Havas Media.

"I am very happy at OMG but this opportunity may not come my way again," said De Leon.

According to De Leon, Havas Media Asia Pacific CEO Vishnu Mohan has tapped her to head the Havas-owned media agency. She has also expressed her faith in OMG saying that "Each brand (within OMG) are in good hands."

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Ed Mapa, CEO of Media Contacts, which is Havas Digital’s interactive arm, confirmed De Leon’s appointment. "Hermie is joining Havas Media Philippines as CEO og MPG Philippines, the offline media planning and buying agency of Havas. Hermie’s appointment is part of the expansion plan of Havas Media in the Philippines. Last January, Collab Manila joined the group via its partnership with Media Contacts," said Mapa.

According to Mapa, MPG used to be represented by Adformatix Media.

Barry Cupples, CEO of OMG Asia Pacific is optimistic that the agency will move forward despite the loss. “Hermie has been a fabulous colleague and awesome in her role leading our brands. We are sad to see her go but we sincerely wish her all the best in her future endeavors. We have three great leaders of our brands at OMD, PHD and M2M who have all learned a great deal under Hermie’s guidance. They will all be stepping in to fill any void left by her departure," said Cupples.

Recently, Havas Media has showed its interest in the Philippines as Havas Digital acquired local mobile company Snapworx and rebranded it as Mobext.

De Leon’s resignation is effective March 31, 2012.