In an admirable feat, the Philippines’ Young Marketers, composed of Dave Buenviaje and Mary Loise Marasigan of Bayan, won the Silver award for the first-ever Young Marketers Competition at Cannes Lions. Judged by a panel of world-leading creatives, the pair rose to the challenge and churned out a brief that won over the attention of the judges and raised the benchmark for the Philippines in marketing and reaching high global standards.
This year the Cannes Lions International Advertising Festival introduced the first Young Lions Marketers Competition that featured young marketing teams, aged 30 years old and under, from 20 countries around the world, to produce the best marketing brief in 24 hours. The jury based their ratings on the clarity of the brief in relation to the team’s level of knowledge about the product or service, the organization and its goals, as well as the goals of the specific campaign. The teams were given five minutes to present their brief and the jury was given five minutes to evaluate and decide.
Dave Buenviaje and Mary Loise Marasigan, Brand Managers of Bayan, were chosen as the winning marketing team to represent the Philippines at Cannes Lions 2010 during the Philippine Association of National Advertisers’ (PANA) band camp, a two-day seminar and workshop held this past April 28 to May 1. They bested 11 teams from ten PANA-member companies belonging to the country’s top 20 advertisers.
“On behalf of the PANA Board, we are very proud of our young marketers team, Dave and Mei (from Bayan). Their Silver award from the 1st Cannes Lions Young Marketers competition out of 16 teams is a testament that our industry’s marketing professionals are globally competitive. PANA has always been committed to the development of our marketers,” said a spokesperson for PANA. “More so now, we are inspired to continue the PANA brand camp for our young marketers and win again at Cannes.”
In support of PANA in sending the first Philippine Young Lions Marketers to the 57th Cannes Lions International Advertising Festival were the Philippine Daily Inquirer, the Manila Broadcasting Company and Globe Telecom.
