GLOBAL – CANNES, FRANCE, MAY 11, 2012: As the festival comes closer, the Cannes Lions International Festival of Creativity reveals a new stream of technology content called "Tech Talk."
Sponsored by MediaLink, this brand new program is a dedicated showcase for forward-thinking businesses to demonstrate their pioneering work across the digital-marketing value chain whilst allowing delegates the opportunity to meet the people behind the technology. Tech Talk promises to provide valuable insight and information on the technologies that the communications industry needs to know about it in order to keep pace in a fast-moving industry.
Tech Talk is a series of curated talks from the leaders of today’s most innovative digital media and marketing companies. Open to all delegates, sessions will take place twice a day, at 10am-2pm, from the Monday through to the Friday of the Festival in the Palais des Festivals.
"We’re truly excited about this,” says Terry Savage, Chairman of Cannes Lions, “with the introduction of the new categories Mobile and Branded Content & Entertainment and the huge success that we are already seeing with these, it makes sense to introduce these dedicated sessions to a community that is always moving forward and constantly embracing new forms of technology. To be able to hear directly from the lifeblood of the technology media and marketing industry, is an unmissable chance to learn, be inspired and ultimately create ground-breaking work."
"This is a platform where the thought-leaders directly responsible for developing innovative, market-tested solutions will talk about the environment that that they are responsible for changing. It will be compelling for all the constituencies at the Festival," added Michael Kassan, Chairman and CEO of MediaLink.
