Singapore — After a closed-door pitch, Singapore-based lifestyle company BreadTalk Group Ltd. has chosen ICON International Communications as its PR partner. The PR agency will provide communications support for the company’s brands, including BreadTalk boutique bakeries and café chain Toast Box (both represented in the Philippines), Taiwanese soup dumpling mecca Din Tai Fung and the Food Republic chain of food courts,.
ICON is the exclusive affiliate of Ketchum, one of the world’s top five PR agencies, in Singapore and Sydney. Its clients include adidas, Boeing, Carlson Hotels Worldwide, Hitachi and Siemens. New retainer clients joining ICON this year are Acer, Garuda Indonesia, Kodak, and Overseas Union Enterprise Limited.
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