GLOBAL – APRIL 29, 2011- As the royal wedding of our generation draws near, the ads are catching on to this highly-anticipated event. Catherine, William and wedding-themed labels are on viagra-laced beer, an Alcatel mobile phobe, even on dishwashing liquid.
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Brands get punny in their print ads. Kodak comments "Say goodbye to middle tones", "For richer, not poorer", and "Prints charming" in a series of print ads by Ogilvy & Mather London. Ogilvy & Mather London also had 3M send their Will Hearts Kate on a Post-It. Will it stick?
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EasyJet, with agency Publicis London, has light-hearted print-ads telling William and Kate’s love story using EastJet destinations in the copy. In the end, it quips, "Enjoy the big day (but if you’re Bordeaux of it all, we can help)".
TVC’s go feel-good, with the Morrison’s spot done by Lowe, where Freddie Flintoff rounds up the town to celebrate the four-day weekend.
If royalty equal corgi to you, 18feetandrising has a TVC featuring three furry ones, the very same canine talents featured in the film The King’s Speech. The dogs venture out to get pristine programming of the royal wedding with DigitalTV service Freeview.
On the digital end, EuroRCSG will be tracking trends while trending on twitter. Team members around the globe will report on the social, commercial, charitable, and future implications of the event through the #EuroTwedding hashtag on twitter. The best trends recorded will be curated on their Royal Wedding microsite .
And of course, there’s the crowd favorite. T-Mobile’s viral parody video of the royal wedding, based on the widely popular internet viral, JK Wedding Dance received over 14 million hits and counting on YouTube. For those who missed the beat, the video featured impersonators of the Royal Family and staff, including the Bishop of London, Camilla and Charles, and the Queen herself dance along to ‘The House of Love’ by East 17 for the wedding march. Well cast!
But will it make a difference with the brand to ride on royal wedding fever? A survey by Marketing magazine found that brands most associated with the wedding are The Royal Mint and the novelty contraception brand, Crown Jewels Condoms. Yet more than half of consumers believed that it wouldn’t be right for brands to increase sells by piggybacking on the royal wedding hype. All the Londoners surveyed said that they would not be influenced by brand-wedding advertisement. Still, everyone loves a special wedding, the likes of which we might not see again in another 30 years.
