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MANILA - Google has released its YouTube Ads Leaderboard for H2 2017. The list represents the top 10 ads on YouTube in the Philippines that performed best among Filipino audiences through a... read full article

adobo magazine
Post date: 23-02-2018
25518

PATTAYA – ADFEST has unveiled six more sessions as part of its Craft@ADFEST program, which features many of the world’s most respected and ambitious production,... read full article

adobo magazine
Post date: 23-02-2018
25517

SINGAPORE – BBH Singapore has won Ad Age’s ‘International Agency of the Year’ Award. An incredible achievement for a Singapore Agency, but not the first time that it has been awarded; it also came... read full article

adobo magazine
Post date: 23-02-2018
25516

MANILA – Winning the hearts of young aspiring musicians and music lovers across the country, Reese Lansangan has definitely taken the Indie Pop Genre by storm. At 27, she has become one of the top... read full article

adobo magazine
Post date: 23-02-2018
25515

KUALA LUMPUR - Dentsu Aegis Network Malaysia today shares its findings in automated e-commerce, a concept which the advertising group believes will help brands build sales loyalty through online... read full article

adobo magazine
Post date: 23-02-2018
25514

The very definitions of advertising and brand communications have been morphing for years now and through digital advancements, businesses and organizations can instantly increase their brand’s... read full article

Jyrmie Eisenhea...
Post date: 23-02-2018
25513

Understand how the content and entertainment space adapts to an ever-changing digital landscape at the 4th adobo Festival of Ideas with the theme, “Creativity at the Heart of Digital: Tech, Data... read full article

Jyrmie Eisenhea...
Post date: 23-02-2018
25512

Digital evolves fast, which means the way we work has to, too. With the ever-changing landscape of industries in today’s digital age accompanied by the rise of technology, data, and artificial... read full article

Jyrmie Eisenhea...
Post date: 23-02-2018
25511

The Asia Pacific Tambuli Awards announced the appointment of Margot Torres, Executive Vice President & Deputy Managing Director of McDonald’s Philippines, and Gina Lorenzana, Vice President... read full article

adobo magazine
Post date: 23-02-2018
25510

The Asia Pacific Tambuli Awards announced the addition of client heads as members of the 2018 Humanity & Culture executive jury -  Blen Fernando, Vice President for Marketing, Alaska... read full article

adobo magazine
Post date: 23-02-2018
25509

MANILA - Women of the Weeping River, one of the most critically acclaimed Filipino films of 2017, finally gets its much-deserved theatrical release this March in time for the National... read full article

adobo magazine
Post date: 23-02-2018
25508

Acclaimed film director Pepe Diokno talks about his new travel show with writer and book author Jessica Zafra and making the Czech Republic the first stop for the series.

adobo magazine
Post date: 22-02-2018
25507
The musician and visual artist talks about how the Ford Creative BLK enables artists like her to get over blocks or hindrances when writing a song. She also states how using and driving around in the... read full article
adobo magazine
Post date: 22-02-2018
25506
Ford Philippines' EJ Francisco and Y... read full article
adobo magazine
Post date: 22-02-2018
25505

The travel tandem of filmmaker Pepe Diokno and writer and book author Jessica Zafra is back with a new series — this time in search of Filipino connections around the world. The Flip Trip is set... read full article

Nadz Ruiz
Post date: 22-02-2018
25504

There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great.

What happens when both kinds strike the same guy?

A new video... read full article

adobo magazine
Post date: 22-02-2018
25503

Now on its fourth year, the adobo Festival of Ideas will bring together the most important influencers and thinkers of today’s digital age. With today’s industry being driven forward by digital... read full article

Jyrmie Eisenhea...
Post date: 21-02-2018
25501

As an industry, the ability to merge technology and creativity is vital. adobo magazine gathers the best of the industry to show how creativity remains at the core of... read full article

Jyrmie Eisenhea...
Post date: 21-02-2018
25500

To this day, digital media has encompassed numerous aspects of machine learning, artificial intelligence, and technology. With these thrilling developments in the industry, adobo magazine... read full article

Jyrmie Eisenhea...
Post date: 21-02-2018
25499

MANILA - The Britons never fail to amaze us with their fantastic culture—and this 2018 is no exception. Get ready for a British invasion as we welcome back a well-loved classic: McDonald’s... read full article

adobo magazine
Post date: 21-02-2018
25498

GLOBAL - WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking... read full article

adobo magazine
Post date: 21-02-2018
25496

by Theda Braddock

LONDON - If there’s any way to boost the younger audience of the Olympics, Nike has found it. Entertaining, fierce and complex, Wieden+Kennedy London’s... read full article

adobo magazine
Post date: 21-02-2018
25495

MADRID – Cheil Spain has created an initiative to support Samsung Spain’s partnership with the Spanish Federation of Breast Cancer (FECMA), showing the disease as it has never been portrayed... read full article

adobo magazine
Post date: 21-02-2018
25494

#LittleBigMoments campaign billed as a love song to the people of Hong Kong.

In time for the Chinese New Year holidays, McDonald’s launched a new brand campaign aimed at deepening... read full article

adobo magazine
Post date: 21-02-2018
25489

MAKATI CITY – Experience the best of British culture and innovation at the #GreatBritishFestival on February 23 as the British Embassy Manila brings together different UK brands... read full article

adobo magazine
Post date: 20-02-2018
25487

SHANGHAI - Geometry Global, a brand experience agency operating in 56 markets around the world, 19 cities in Asia Pacific, has unveiled a new brand identity reflecting the changes it has gone... read full article

adobo magazine
Post date: 20-02-2018
25486

MUMBAI - To celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited edition. Mullen Lintas conceptualized the ad film for... read full article

adobo magazine
Post date: 20-02-2018
25485

SHANGHAI – DDB China is delighted to announce the appointment of Takho Lau who joins the company today as ECD and Managing Partner of Guangzhou and Beijing. Takho will partner with Matthew Cheng,... read full article

adobo magazine
Post date: 20-02-2018
25484

MANILA - BBDO Guerrero has appointed Andi Olbes (pictured right) and Nikki Sunga (pictured left) as associate creative directors effective immediately. Andi and Nikki are one of the country’s most... read full article

adobo magazine
Post date: 20-02-2018
25483

NEW YORK – New York Festivals® AME Awards®, for the World’s Best Advertising and Marketing Effectiveness™, announced the Shortlist for 2018 competition.

“Since 1994, the AME Awards has... read full article

adobo magazine
Post date: 20-02-2018
25482

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