Joining JWT Singapore to take charge of Planning for the Global Lux account are Senior Planners Gino Borromeo and Ida Siow.
Borromeo joins JWT from Saatchi and Saatchi Singapore. He developed his repute handling Sony Ericsson and Singapore’s Economic Development Board. Prior to Saatchi, Borromeo was with both McCann Erickson and Harrison Communications in Manila.
His fellow Planner, Ida Siow comes from DDB Singapore. Like Borromeo, Siow has also worked for government at the Ministry of Finance and Ministry of Information, Communications and the Arts.
In a statement, Borromeo stated that “working on a global account like Lux is a challenge that’s difficult to ignore,” while he expressed his excitement to join an agency with the planning history and pedigree that JWT has.” On her part, Siow credited the agency with the “vision for building their planning department and working closely with the creative team.”
