MANILA, July 22, 2013- The Association of Accredited Advertising Agencies (4 As) representatives in the Cannes Lions Festival were commended in a courtesy call in the Malacañang Palace for bringing home trophies and medals.
The winners presented the 14 trophies to Presidential Communication Operations Office Secretary Sonny Coloma – the largest number of metals we received in the 60-year history of the festival.
DM9 JaymeSyfu bagged the country’s first ever Grand Prix which they condensed versions of official textbooks into the memory of discarded sim cards, enabling the children to access their lessons via older cell phones. ‘Txtbks’ gives even the underprivileged children in developing countries reliable digital access to their lessons. JWT Manila has repeated its 2007 Gold-winning feat, bringing home what is the second only Gold Lion with its ‘Icons’ campaign series for client Energizer’s Schick Exacta 2 razor product in the Outdoor derby.
The PLDT MyDSL ‘Screen Age Love Story’ campaign of Ace Saatchi & Saatchi grabbed two golds in Branded Content & Entertainment. ‘Screen Age Love Story’ is the follow up to ‘Anna Banana’, where Derek sang a public proclamation of love for his crush met by the girl’s rejection. It tells the “virtual meets reality” story of Derek Lorenzo and his little sister’s quest to find a new Anna. Its campaign for Ariel detergent, ‘Olympic Shirt Flag’ won a bronze in Media. Some shirts were donated for the Philippine Team’s national flag at 2012 London Olympics.
McCann Worldgroup Philippines scored Silver in Radio for Philippine Cancer Society’s ‘Press’ and ‘Hold’. TBWA\Santiago Mangada Puno grabbed two trophies in Design: a Silver for Pacific Paint’s ‘The Biggest Air Filter’ (‘Project EDSA’) and a Bronze for Ayala Land’s ‘Koi Fish Feed Invite’.
Y&R Philippines’ bagged 3 Lions for Maynilad Water’s "Dengue Bottle" campaign, a silver in the media category and two Bronze Lions in the outdoor category and the promo and activation category. ECD Badong Abesamis said, “‘Dengue Bottle’ serves to unleash the power of clean water to help rid communities of dengue”. He stated that clean water was central to the simple yet powerful solution. As evidence of its effect, he pointed to the fact that it had been instrumental in reducing the incidence of dengue by no less than 55 percent in the first community where it had been introduced.
Photo Courtesy: Philippine Star
