AMSTERDAM – A fully integrated campaign by Anomaly Amsterdam for FOX Sports called “Voetbal Kijk Je Live” has launched and will run throughout the football season.
FOX Sports understands that for real fans, there’s only one way to watch football — it must be live. When the match is on, we’re strapped into an intense emotional roller coaster that takes us from the top of the world to the pits of despair and back again. Sometimes within the span of a minute.
This simple truth led to a new, fan-focused campaign that turns the act of watching live football into the grand drama that it truly is.
Partner and Global Executive Creative Director, Richard Mulder, said, “Rather than hire actors to recreate these emotions, we cast real fans and filmed them in their homes watching their teams play live. This gave us footage that would be impossible to fake. Director, Victor D. Ponten, brought a cinematic touch to this documentary approach, giving the campaign a tone that is at once epic and intimate.”
A number of Dutch local legends appear throughout the work, including John van Zweden, a true Ado Den Haag supporter and part-owner of Premier League club Swansea City, and Dries Jans, former PEC Zwolle player and father to current PEC coach, Ron Jans.
Marketing Director FOX Sports, Jan Bonjer said, “Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live football match. Their world class brand and football experience has helped us create an authentic and insightful campaign made by fans, for fans.”
The channel’s offer includes live matches from the Eredivisie, Jupiler League, Barclays Premier League, Serie A and more.
The campaign consists of a 60 sec TVC, 5 x 30 sec TVC’s, print, digital and radio.
Partner, Global Executive Creative Director: Richard Mulder
Partner, President: Hazelle Klønhammer
Partner, Head of Planning: Amanda Fève
Creative Director: Zack McDonald
Creative: Daan van Dam
Head of Production: Ezra Xenos
Studio Artist: Andy McAlpine
Business Director: Tracey McIntosh
Account Director: Karen Whitehouse
Account Manager: Shaber Hossain
Prod Company: Habbekrats Amsterdam
Director: Victor D. Ponten
Executive Producers: Julius Ponten & Philip Harthoorn
Line Producer: Frank Coenen
DOP: Gábor Deák, Lennart Verstegen
Editor: Govert Janse
Music: Sizzer Amsterdam
Post Production: Captcha!
Colourist: Barry Clarke
Retoucher: Titus Cliff