MUMBAI – GREY group India has appointed Arun Raman as National Planning Head. The agency adds a new dimension to its Creative, Servicing and Digital partnerships, which remain focused on creating famously effective work. Based in Mumbai, and reporting to Sunil Lulla, Chairman & Managing Director, GREY group India, Arun will lead the agency's Strategy offerings across India.
“We welcome Arun back. His stellar experience and understanding of brands across numerous branding disciplines is truly remarkable. With the right attitude, mind-set and unique working style, he is undoubtedly one of the best planners we have hired with proven demonstrable impact on our existing and new brands, creativity, businesses and people. We are happy to have him back in the space that he can explore freely to lift our brand’s strategy, and provide a whole new identity to our agency and client’s products,” said Lulla.Arun returns to GREY from Lowe Lintas, where, as Executive Director, he worked across India and Sri Lanka on an array of clients including Tata Beverages, Unilever, Axis Bank, Britannia and Indian Rayon. His strategic stewardship for Mullen Lowe Sri Lanka saw the organization win the coveted “Agency of the Year 2015” award at the Sri Lanka Effies. In a career spanning 23 years, Raman has worked with Lowe, StrawberryFrog/ Famous, Publicis, GREY, DDB Mudra and FCB Ulka, along with extensive consumer management experience in the Financial, FMCG, Textiles, Automobiles, Beverages, Real Estate, Telecom, and Corporate sectors.
“Grey Group is truly playing the ‘integration’ game impressively. I am looking forward to elevating the Famously Effective creed to become a way of life across our offices and teams. We will have loads of fun looking for new opportunities across our truly impressive client roster, as well as explore new client opportunities in the future,” shared Raman.
Raman holds a Master’s degree in Business Administration (Marketing), Pune University. In his free time, he unwinds from the pressures of advertising with music from the sixties and seventies, solving crosswords, and keeps himself updated with trending news worldwide.