SINGAPORE – Leong Wai Foong, Chairman and Chief Creative Officer of BBDO Greater China in Shanghai, has been appointed to the International Board of Directors at The One Club for Creativity, the foremost non-profit organization celebrating creative excellence in advertising and design. He will attend this year’s board meeting, as well as The One Show Creative Week in New York from May 7-11.
Leong has been selected as the only representative from China. He will serve a three-year term and provide input and feedback on the club’s two dozen annual education, professional development, inclusion & diversity and gender equality programs, elevating The One Show and ADC Annual Awards in rankings in their regions, connecting the club with advertising and design universities and schools, and recommending outstanding candidates for awards judges, together with One Show Greater China office.
“The Greater China region is flooded with all kinds of award shows, and some of them have turned into meaningless events,” said Leong. “I would like to help elevate The One Show and ADC Annual Awards to industry people here to remind them of the ONE stage they should fight to be on.”
“One reason The One Club is so prestigious is because of its exceptional Board of Directors, an impressive group of the most prominent creative professionals from around the world,” said Kevin Swanepoel, CEO, The One Club for Creativity. “We are thrilled to have Leong Wai Foong join the International Board and look forward to him playing a key role in furthering our mission to support and celebrate the success of the global creative community, and solidifying the relevance of our mission in Greater China.
“One of the top priorities of the One Show Greater China office is to allow more creative and creative people from Greater China to get on the international stage. We have witnessed BBDO’s outstanding performance in the Chinese creative community over the past few years, including winning Network of the Year at One Show Greater China.” Ma Chao, Chief Representative, The One Club Greater China Office: "I’m so pleased to welcome Leong – I look forward to working with him closely so that together, we can help increase the calibre of Greater China’s creative output, bring more opportunities and resources from around the world to Greater China, and even promote Greater China’s creative achievement on the world stage."
Leong joined BBDO China in 2006 and became Chairman & COO of BBDO Greater China from 2015. Under his leadership, the team has always insisted on the creation of outstanding work and has won numerous creative and effective awards domestic and internationally. Plus, he is passionate about elevating China's advertising industry to the next level, sharing his valuable experience at industry events and educational institutions.
With this new role, he hopes to inspire industry professionals and potential newcomers to harness the power of creativity to drive the industry in China, and Asia, forward.
The One Club for Creativity (http://www.oneclub.org ), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.