ASIA-PACIFIC – AUSTRALIA, APRIL 29, 2013 – Expedia, the world’s largest online travel company, is helping Aussies fulfil their travel bucket lists in their new campaign: Out There, Starts Here.
Developed by DDB Sydney and Carat, the integrated campaign, across TV, cinema, digital and out of home, features powerful images from around the world designed to inspire people to create their own travel adventure with Expedia.
With this campaign, Expedia Australia and New Zealand director of brand marketing Louise Crompton said, “We want to reignite the passion for travel and adventure that Aussies are known for. At Expedia we’re all about possibilities and as the world’s largest online travel company we can help travellers reach places near and far. We believe that if you can dream it, you should do it, right now.”
“Inspiration is vital in the travel business and at Expedia we found a culture of people passionate about experiencing everything the world has to offer. Where this wanderlust personality meets the engine of the world’s largest online travel company, you get ‘out there, starts here’,” said DDB executive creative director Dylan Harrison.
The launch of Expedia’s new campaign is the first brand TV spot since the hugely successful "no fees" brand campaign two years ago.
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