NEW YORK — Clio Sports, the competition honoring creative excellence in sports marketing and advertising on an international scale, today released the 2017 Grand Clio Sports Winners, first announced live during the Clio Sports Awards, presented by Citi, on May 16 at Capitale in New York City. ESPN’s Hannah Storm hosted the evening.
The 2017 Grand Clio Sports Winners are:
Design: Africa, ESPN, “Kobe’s Rules Book”, Brazil
Direct: BMF Advertising, Football Federation of Australia / A-League, “You’ve Gotta Have a Team”, Australia
Events/Experiential: INNORED, The North Face, “Extreme Shopping”, South Korea
Film: 4creative, Paralympics, “We’re the Superhumans”, United Kingdom
Integrated Campaign: LatinWorks, Major League Baseball, “Ponle Acento”, United States
Out of Home: BBH Communications (Asia Pacific) Pte Ltd, Nike, “Nike Unlimited Stadium”, Singapore
Public Relations: BMF Advertising, Football Federation of Australia / A-League, “You’ve Gotta Have a Team”, Australia
Social Good: SapientRazorfish, Dove, “Dear Media”, United States
Social Media: 4creative, Paralympics, “We’re the Superhumans”, United Kingdom
The full list of previously announced Gold, Silver and Bronze winners can be found at Clios.com/Sports.
“The dedication, passion and creativity it takes to produce content that is innovative and imaginative is what we celebrate every day at Clio,” said Clio President Nicole Purcell. “Once again, Clio Sports brought together agencies, brands and executives from across the globe, and industry, to celebrate a year of hard work.”
Clio Awards host Hannah Storm, Stuart Scott Lifetime Achievement Awardee Mario Andretti, and Clio President Nicole Purcell
“I am always excited by the passion our community exudes and last night was no different. Whether it was John Antoniello of SapientRazorfish’s feminist call to action during his Grand Clio win for Dove or Mario Andretti’s remarks on the hard work and sacrifices it took to get to the top of his field, it was an inspiring evening,” continued Purcell.
In addition to the night’s Grand Clio Sports winners, World Champion Race Car Driver Mario Andretti was honored with the Stuart Scott Lifetime Achievement Award, which celebrates a major figure in sports whose career-long contributions have made a lasting impact on the industry. Zak Brown, Executive Director of McLaren Technology Group and Founder of JMI, presented Andretti with his honor and noted his contributions both on, and off, the racetrack.
“There is only one thing that I hope, since this is a Lifetime achievement, don’t think I’m going to be put to pasture yet. I still have work to do,” said Andretti during his acceptance speech.
“I had a great journey; I was very fortunate in my career. Of course I didn’t do it by myself, there’s an amazing amount of people that have contributed and helped me. No question about it. You can’t do it alone,” continued Andretti.
David Glass, Chairman/Owner of the Kansas City Royals, presented Bob Bowman, President, Business and Media for Major League Baseball, with the 2017 Innovator Award. Bowman received this year’s honor in appreciation for the role he has played in the great digital strides taken by MLB and MLB Advanced Media, LP (MLBAM), the league's world-class technology company.
“I want to thank the Clio Awards for recognizing all the people in baseball who work so hard to bring this great game to our fans,” said Bowman while accepting his Innovator Award. Bowman later continued, “We have a great game, led by great leaders and great players and great fans. We’re just trying to get our content to them.”
The Clio Awards launched Clio Sports in 2014. Clio Sports Awards are given to athletes, leagues and associations, media and news outlets, teams, and brands that have produced exemplary creative work that pushes boundaries and demonstrates ahead-of-the-curve thinking.
For more information, visit clios.com/sports.
Click here for an adobo exclusive on the Nike Unlimited Stadium, Grand Clio Sports Winner for Out of Home.
In main photo is BBH Singapore Creative Director Aste Gutierrez picking up Clios for Nike Unlimited Stadium. Photo by Lionel Carreon.