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BusinessMirror and ABS-CBN ink multimedia deal

MANILA – BusinessMirror and the ABS-CBN News Channel (ANC) today expanded their current content partnership by signing an agreement today at the Resorts World Manila.

Under the new agreement, the content partnership now includes BusinessMirror, ABS-CBN, and the network’s news channel, ANC. 

Signing the agreement were Frederick M. Alegre, BusinessMirror vice president for corporate affairs; Anna Rodriguez, head of ºABS-CBNnews.com; T. Anthony C. Cabangon, BusinessMirror publisher; Regina E. Reyes, head, Integrated News and Current Affairs, ABS-CBN Corp.; Benjamin V. Ramos, BusinessMirror president; and Cilette Liboro-Co, chief operating officer, ABS-CBN News Channel, witnessed by (standing) Eduardo Davad, BusinessMirror creative director; Rosauro G. Acosta, BusinessMirror executive publisher and editor in chief; and Aldwin Maralit Tolosa, BusinessMirror advertising sales manager.

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“For us, it’s a good development, it’s not just in print, online, but also on TV,” BusinessMirror publisher Cabangon said in a report by Jekki Pascual on ANC. “Business news is very important, business men would like to know what’s happening around the world, the local economy. Once they see it on World Tonight, and if they want the detailed story, they can refer to our online or print version.”

“This is of course in line with our shared mission to inform and enlighten our viewers and readers. We’re very glad that we’re strengthening this partnership with BusinessMirror,” Reyes added. 

“We want to provide our news consumers with a lot more content that seek to explain and enlighten them about the economic developments that our country is experiencing. We want to make sense of these economic developments for the layman, and of course, we want to have access to more information about business and the economy,” she said.

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