NEW YORK – The Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, is pleased to announce its selection for 2018 Jury President, Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia.
"The Cresta Awards has a ‘no politics, no discussion’ judging system. The show has a purely mathematical system, and that's why I respect it. Tough selection, no games, and a panel of respected creatives. Their one job: Find the very best work from around the world, and establish the absolute creative standard. We will celebrate ideas that inspire the world beyond the parameters of our industry.
Get yours in front of 86 respected jurors from 45 countries. They will not discuss it, they will vote on it in an extremely fair and unbiased process. The only criteria are the originality of the idea and the quality of its execution. Advertising has grown a lot lately. I look forward to seeing innovative, breakthrough and entrepreneurial work.
So much of advertising these days is cut and paste. I know the work at Cresta won’t be." said Ms Lee.
"Gigi is a top awarded creative talent who is regionally and globally recognized for the impact she has created within her advertising community. We are thrilled and extremely honored that she accepted our Grand Jury President invitation as we celebrate Cresta's 26th anniversary." said Nancy Ross, President and Co-Founder, Cresta Awards.
Ms. Lee's career started with a ‘You had me at Helvetica’ moment. Her foundation in art and design led her from one account to another, with bigger and greater responsibilities each time. Some of the brands she’s handled include Tiger Beer, Guinness, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, ASTRO Broadcasting, and more. In her first 3 years as ECD, she won Best of Show and Agency of the Year at the Kancils. She was named World’s 12th best ECD by The Big Won; and One of Asia’s Top 10 Creatives by Adobo Magazine. As well, she took home heavy metal at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show. You can also check out her work in Germany’s M&K Museum’s permanent collection. At TBWA, she has been tasked to drive the creative output across all clients within the Malaysian outfit: TBWA\Creative Juice and TBWA\Digital Arts Network. Of course, it takes a strong team to make a real difference, and she is glad to be part of one.
The 2018 Cresta Grand Jury is comprised of 86 members from 45 countries. The shortlist, prepared by pre-selection juries around the world, is sent to each member who judge the entries in their own time. There are no discussions, no politics and this results an emphasis being put solely on creativity.
The Cresta Awards, celebrating their 26th anniversary is open to all advertising agencies, advertisers, studios, and production companies worldwide. Both national and international campaigns may compete for the Grand Prix, Gold, Silver and Bronze Cresta statues awarded. The deadline for entries into the 2018 competition is Friday 9 March . All advertising and marketing communications used since 1 January 2017 through 31 March 2018 are eligible as entries.
Entries can be submitted online starting on February 12th at www.cresta-awards.com/registration.
Cresta Partners include: AdForum http://us.adforum.com/; Lürzer's Int'l http://www.luerzersarchive.net/; COLORIBUS https://www.coloribus.com/; TheNextGag http://thenextgag.com/; AdSpur http://www.adspur.com/; WHITE SQUARE http://en.adfest.by/about; RACA http://www.akarussia.ru/; and RAMS http://www.ramu.ru/