ASIA-PACIFIC – SINGAPORE, OCTOBER 28, 2010 – Nippon Paint, Singapore’s best selling paint, launched its newest television commercial on October 22. The spot for the Odour-less Premium all-in-1 product range features the company’s iconic sumo wrestler mascot, who dances while helping a homeowner paint the walls of her house.
“We decided to launch this television ad campaign to visually convey to consumers the benefits of using Odour-less Premium all-in-1. The new commercial features our well-loved sumo ‘mascot’ as we have never seen him before, and conveys the USP of our new premium paint in an energetic, humorous and entertaining way,” said Ms Karen Ng, Regional Marketing Manager, NIPSEA. “We are confident that the launch of the new Odour-less Premium all-in-1 will reinforce our market-leading position in a very competitive marketplace.”
The Odour-less Premium all-in-1 decorative paint, does not emit pollutants or Volatile Organic Content (VOC) into the environment. It is ideal for occupants who are sensitive or allergic to paint odor.
The new TV commercial will be aired until December 22, 2010 on Mediacorp and cable channels.
