Deezer announces exclusive partnership with Hutchison 3 in Indonesia
adobo magazine, February 1, 2018 | 2:18pm
LONDON - The world’s most diverse, dynamic and personal music streaming service Deezer, is today announcing an exclusive partnership with Tri (Hutchison 3 Indonesia), the leading telecommunication provider for the country’s youth segment. As part of its global business group, Tri is providing support for Deezer* to extend its presence in Asia Pacific, following its recent launch into Japan.
The partnership also brings exclusivity that enables Tri customers to use their pulsa (balance credit) to purchase Deezer’s Premium+ monthly package for only IDR 49.990. For a limited time, Tri customers can also enjoy three months of Premium+ with one month’s payment of IDR 49.990.
The package contains benefits including:
- Flow - Personal recommendations using smart data and algorithms, along with editorial picks to play all the tracks that users want to hear
- Immediate access to over 44 million tracks from the world’s most diverse music catalogue
- Zero ads, My Music, playlists and saved favorites
- Specially curated music content (only for Hutchison users with bima+ app account)
“Given that over 51% of Indonesians use their mobile devices to listen to music** we are thrilled to be partnering with Hutchison 3 Indonesia to be giving music fans the complete experience that matches all of their mobile needs,” Daud Aditirto, Deezer Vice President, APAC
“Our digital service is becoming the important part of our millennials users’ lifestyle, including music contents. We are glad to enrich the inventories through this partnership, thus our subscribers will now be able to enjoy a more meaningful life,” Dolly Susanto, Chief Commercial Officer Hutchison 3 Indonesia.
In addition to the Tri package, which offers Deezer Premium+ to all customers who opt for a bundled data plan or a standalone offer and which enables those customers to listen to music via Digital Lifestyle Provider bima+, Deezer’s Premium+, Family and HiFi packages will continue to be available to the general public who want to pay using a credit card, an ATM or via internet banking.
*Current availability in UK, Ireland, Denmark and Sweden through 3
**Indonesia Mobile Habit Survey Report - Jakpat 2016