SINGAPORE - Ogilvy has announced a new partnership with Early Childhood Development Agency (ECDA) following a competitive pitch. This is the first partnership for ECDA and Ogilvy and will see the agency driving integrated communications initiatives for ECDA for the next two years.
The ECDA serves as the regulatory and development authority for the early childhood sector in Singapore, overseeing key aspects of children's development below the age of seven. In line with Singapore's new focus om the early childhood education sector, Ogilvy will spearhead strategic communications efforts for ECDA to recognize, attract and retain early childhood educators. This includes an integrated communications approach encompassing advertising, public relations, digital, social, media and marketing events.
Chong Ee Rong, Group Managing Director, Ogilvy Singapore, said, "As the saying goes, it takes a village to raise a child. In this case, our early childhood education community has been that village for us in Singapore, playing an integral role in shaping the hearts and minds of young children with passion and professionalism. We often underestimate the value and impact the early years have in the nurturing of young children, setting them up for future successes. Ogilvy Singapore is extremely honored to partner with ECDA to bring this purposeful campaign to life, and playing a part in recognizing and appreciating this incredible teaching community.
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design, and communications that shape every aspect of a brand's needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY).
In main image is Ee Rong Chong, Ogilvy Singapore Group Managing Director.