SINGAPORE – Getty Images has launched the Re-Picture competition at Spikes Asia, inviting attendees to submit their interpretation of Re-Picture to win a USD 200 Photos.com by Getty Images voucher.
The competition challenges delegates to look beyond stereotypical images when describing people and communicating concepts, and invites creatives to ‘re-picture’ visual representations of key concepts like success, beauty, age and family.
“Social media in Asia is growing fast and as more consumers engage with brands online we’re seeing a rising demand for authenticity in imagery. At Getty Images we believe it’s time to move away from the cliché content and embrace the world around us as it actually is - in all its variety and beauty,” said Corinne Woels, Head of Sales, Getty Images, South East Asia.
“Spikes Asia attracts the region’s top industry influencers and best emerging talent – creative leaders with the power to redefine our perception of the world. Getty Images is excited to join forces with this year’s delegates to re-picture stereotypes and inspire change,” Woels said.
Delegates can explore image galleries representing re-pictured perspectives on selected themes and respond with their own ideas by using the #RePicture hashtag.
For the third year, Getty Images is the official sponsor of the Young Spikes Competition. Taking place at the heart of the Festival, and judged by a panel of top media experts, the competition sees Asia’s best young creatives compete around the clock to create an award-winning campaign.
Getty Images is the exclusive content provider for the competition, enabling participants to draw from its broad range of creative imagery to produce work of their own.
For more information on Re-Picture, visit www.gettyimages.com/repicture.