SINGAPORE - Havas Media Singapore announces the promotion of Russell Lai, currently the Executive Director to the role of General Manager.
Russell joined Havas Media three years back with a responsibility to manage some of the agency’s key clients and has previously worked with UM as a Senior Business Director. Prior to this he has also had stints with Zenith Optimedia and PHD.
At Havas Media, he is credited with leading a portfolio of flagship clients and supporting the agency’s new business strategy by having successfully led the media pitches of Gardens By The Bay, Cycle & Carriage, CapitaLand Group, FairPrice and Esplanade, to name a few.
Jacqui Lim, CEO of Havas Media Singapore, said: “This a well-deserved promotion for Russell. He has played an important role in Havas Media Singapore’s growth story by bringing forth a strong integrated proposition to clients, unifying the different offerings of the Group and crafting bespoke solutions that meet their business needs. As the client lead, his in-depth understanding of the market, ability to provide high-quality solutions to the clients combined with his tenacity and diligence has been a great asset to the agency.”
Russell played a pivotal role in delivering the agency’s recent success at awards including 4 Gold Awards at Singapore Media Awards. He was also part of the team that brought home New Business Team of The Year (SEA) at Campaign Asia’s AOY Awards.