PHILIPPINES – MAY 2011 – Campaigns & Grey released a seasonal television campaign for Wyeth Philippines in celebration of Mother’s Day. The TVC, which ran from May 5 to 8, shows a montage of a mother tending to her daughter as she prepares for her dance recital. In the background, a ballad on how amazing it is for a Mom to be able to keep up with every step of her child plays.
"The idea was to dramatize the loving, nurturing nature of mothers accompanied by a meaningful score to the theme of ‘nurture the t’ as a touch point to evoke an emotional connection with the audience," said the agency. "The aim of the campaign is not to sell a product but to establish goodwill and build stronger ties with the target audience."
CREDITS
Client: Wyeth Philippines
Agency: Campaigns & Grey
Creative Team: Sammy Pasamba, Tina de Torres , Gary Roxas, Jamei Que
Account Team: Cherry Gutierrez, Tiff Dizon, Henson Wongaiham
Director: Erik Matti
Producer: Sonny Cruz
Production House: Revolver / Post Manila
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