THE PHILIPPINES, JANUARY 24, 2012: Members of Advertising Suppliers Association of the Philippines, along with members from United Print Media Group, the Kapisanan ng mga Brodkaster ng Pilipinas and the Philippine Association of National Advertisers, the Association of Accredited Advertising Agencies of the Philippines, the Independent Blocktimers Association and the Technical Group for Events and Entertainment of the Philippines join forces to raise funds to sustain Sendong relief efforts through a variety show called "’Cause I’m Sendong All My Love for You".
This fundraising event will be held on January 28 at the Quezon City Memorial Circle and will feature performances by local artists. Aimed at generating P1.5 million through a variety of sponsorship packages from P10,000 to P100,000, sponsors are invited to send their donations to Cause I’m Sendong All My Love for You fund-raising concert. All proceeds from sponsorships and donations will be coursed through the Pelaez Foundation and the Philippine National Red Cross. Typhoon victims still in desperate need of assistance will benefit through shelter rehabilitation and home building projects.
At its wake, Typhoon Sendong caused the death of 1,500 while over 500 are still missing. It cleared and buried 42,000 homes, leaving nearly 55,000 individuals from more than 5,500 families in evacuation centers. Homeless and desolate, victims of Sendong now rely on the warmth of a kind hug and the reassurance of a helping hand.
