ASIA-PACIFIC — Leo Burnett took top spot at R3 Worldwide’s October 2017 APAC creative agency rankings with three account wins, while Universal McCann also topped the media agency rankings with a count of three wins.
Leo Burnett won Hainan Airline in China, Emirates Airlines Project in Australia, and Concordia Project in Hong Kong. Saatchi & Saatchi and Publicis tacked the next most number of account wins at two, while M&C Saatchi, Dentsu, and Ogilvy took home one win each.
On the other hand, Universal McCann had the most number of account wins at the media agency rankings, adding Marico in India, Benesse in Japan, and ING in Australia to their portfolio. Madison Media and OMD came in next with two account wins. Meanwhile, Initiative, Vizeum, and Havas Media notched one win each.
R3 Worldwide is an independent global marketing consultancy firm focused on improving the effectiveness and efficiency of marketers and their partner agencies.