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LIA 2017 announces Non-Traditional shortlist
Nadz Ruiz, October 10, 2017 | 11:26am

Asian agencies picked up 11 shortlist mentions under the Non-Traditional category at the London International Awards (LIA). 

The jury presided by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide and Creative Chairman of Publicis Communications and composed of Jeff Benjamin, Executive Creative Director, Barton F. Graf; Jeremy Craigen, Global CCO, INNOCEAN Worldwide; Gaëtan Du Peloux Creative Director, Marcel; Wei Fei, Chief Creative Officer, FCB Greater China; Nicolás Romanó, Creative Director, WMcCann; Eva Santos, Chief Creative Officer, Proximity Spain; Joe Sciarrotta, Chief Creative Officer, Ogilvy & Mather; and Jureeporn Thaidumrong, Chief Creative Officer, GREYnJ United further turned up with 53 shortlisted entries. 

The following are the shortlisted entries from Asia. 

Branded Content

Pitching French Films to Hollywood
CINÉ-CLUB
Ogilvy & Mather Singapore

Business-to-Business

IBM Cognitive Collection
IBM Watson
Ogilvy & Mather Singapore

Confections/Snacks

GliCode
Glico
Dentsu Inc.

Corporate Image

Roads that Honk
HP Lubricants
Leo Burnett India

Experiential

Roads that Honk
HP Lubricants
Leo Burnett India

The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India

Guerrilla Marketing

The Unusual Football Field
AP (Thailand)
CJ Worx

Interactive Installations

Roads that Honk
HP Lubricants
Leo Burnett India

Live Events - Beyond Advertising

Still Life
END ALS
McCann Tokyo

Green Light Run
adidas PureBOOST
TBWA\Hakuhodo

Public Service/Social Welfare

The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India

Winners will be announced on November 1, 2017

LIA 2017 announces Non-Traditional shortlist

Asian agencies picked up 11 shortlist mentions under the Non-Traditional category at the London International Awards (LIA). 

The jury presided by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide and Creative Chairman of Publicis Communications and composed of Jeff Benjamin, Executive Creative Director, Barton F. Graf; Jeremy Craigen, Global CCO, INNOCEAN Worldwide; Gaëtan Du Peloux Creative Director, Marcel; Wei Fei, Chief Creative Officer, FCB Greater China; Nicolás Romanó, Creative Director, WMcCann; Eva Santos, Chief Creative Officer, Proximity Spain; Joe Sciarrotta, Chief Creative Officer, Ogilvy & Mather; and Jureeporn Thaidumrong, Chief Creative Officer, GREYnJ United further turned up with 53 shortlisted entries. 

The following are the shortlisted entries from Asia. 

Branded Content

Pitching French Films to Hollywood
CINÉ-CLUB
Ogilvy & Mather Singapore

Business-to-Business

IBM Cognitive Collection
IBM Watson
Ogilvy & Mather Singapore

Confections/Snacks

GliCode
Glico
Dentsu Inc.

Corporate Image

Roads that Honk
HP Lubricants
Leo Burnett India

Experiential

Roads that Honk
HP Lubricants
Leo Burnett India

The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India

Guerrilla Marketing

The Unusual Football Field
AP (Thailand)
CJ Worx

Interactive Installations

Roads that Honk
HP Lubricants
Leo Burnett India

Live Events - Beyond Advertising

Still Life
END ALS
McCann Tokyo

Green Light Run
adidas PureBOOST
TBWA\Hakuhodo

Public Service/Social Welfare

The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India

Winners will be announced on November 1, 2017