Asia made an impressive haul at the London International Awards (LIA) Design category shortlist, with 62 entries gaining a shot at the trophies out of a field of 152 entries from around the world. Asia also gained three shortlist nods under the Product Design category, while no Asian entries made it to the Verbal Identity shortlist.
Japanese agencies dominated the Asian turnout with 40 entries driven by Dentsu Inc., Hakuhodo Inc., Ogilvy & Mather Japan GK, Tokyo, TBWA\Hakuhodo, Tohokushinsha Film Corporation, McCann Tokyo, good design company, Tokyo, and Daiko Advertising Inc.
Dubai and Thailand further produced six entries each, followed by China at five, India with three, and South Korea with two shortlisted entries.
See the complete shortlist here.
Package Design Shortlist
Meanwhile, three entries came from Asia under the Package Design category shortlists — all of which came from Japan. There were a total of 28 shortlisted entries for the said category.
Daikon Advertising Inc. gained a shortlist nod under the Art Direction sub-category for the “Panasonic Composter”. Meanwhile, good design company grabbed a place under the Art Direction sub-category for “Kungyokudo” and another under Product Line sub-category for “THE”.
All shortlisted entries can be found on the LIA website.
Verbal Identity Shortlist
As for the Verbal Identity, no Asian agency made it to the 12-entry shortlist. Australia gained one nod, Canada grabbed three places, Sweden with three, France with two, and Italy and the USA with one shortlisted entry each.
View the complete shortlist here.
The shortlisted entries were selected by the Design | Package Design | Verbal Identity jury headed by Bobby C. Martin Jr., OCD | The Original Champions of Design and composed of Rachel Bernard, Vice President, Verbal Strategy, CBX; Theseus Chan, Creative Director/Head Designer, Work; Pum Lefebvre, Co-Founder/Chief Creative Officer, Design Army; Tony Liu, Chairman/Chief Creative Officer, M&C Saatchi aeiou; and Luis Silve Dias, Chief Creative Officer, International, FCB, Lisbon.