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LIA 2018 Ambient | Print | Poster | Billboard and Verbal Identity Shortlists Revealed, Dentsu Jayme Syfu grabs Ambient spot
adobo magazine, October 11, 2018 | 3:45am

81 Entries Shortlisted

NEW YORK -- London International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium – Ambient 14, Print 38, Poster 16, Billboard 11 and Verbal Identity 2.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

Presiding over this year’s jury was Jeremy Craigen, Global Chief Creative Officer of INNOCEAN Worldwide. Joining him for three days of intensive judging; Nils Andersson, Shanghai; Cindy Yan Chan, Focus Media Group Shanghai; Joaquín Espagnol, Cheil Madrid; Karen Howe, The Township Group Toronto; Dave Loew, Ogilvy Chicago; Helen Pak, Grey Advertising ULC Toronto; Ali Rez, BBDO Dubai; Jason Romeyko, Serviceplan International Munich; Darren Spiller, Sydney; Sompat Trisadikun, The Leo Burnett Group Bangkok and Gerrit Zinke, thjnk Hamburg.

Winners for all media will be announced on 5th November.

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

Complete list of 2018 Ambient | Print | Poster | Billboard | Verbal Identity Shortlists (by country):

AUSTRALIA

CHE Proximity, Australia

  • Ambient - Banking/Financial/Insurance for Swann Insurance titled “Inconvenience Stores”

Host/Havas, Sydney

  • Ambient - Public Service/Social Awareness for Palau Pledge
  • Verbal Identity - Use of Copywriting for Palau Pledge titled “Palau Pledge”

CANADA

Cossette, Toronto

  • Billboard - Art Direction Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
  • Billboard - Consumer Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
  • Billboard – Retail for McDonald's titled “Just Missed Us”
  • Billboard – Retail for McDonald's titled “Next Exit”
  • Billboard – Retail for McDonald's titled “On Your Right”

CHINA

Amber China, Shanghai

  • Poster - Art Direction for Ammeloo titled “Chop-Chop 2.0_Pork”
  • Poster - Use of Illustration for Ammeloo titled “Chop-Chop 2.0_Pork”
  • Print - Art Direction for Ammeloo titled “Chop-Chop 2.0_Beef”
  • Print - Art Direction  for Ammeloo titled “Chop-Chop 2.0_Pork”
  • Print - Use of Illustration Campaign for Ammeloo titled “Chop-Chop 2.0_Beef”, “Chop-Chop 2.0_Pork”, “Chop-Chop 2.0_Mutton”

Serviceplan China, Beijing

  • Print - Use of Typography Campaign for Portfolio Night - Seek Your Way Campaign titled “To Admire/To Diminish”, “Strong/Weak”, “Ambitious/Fear”

FRANCE

Babel, Paris

  • Poster - Use of Illustration Campaign for Operation Clean Up Nature titled “Un Dimanche Apres-Midi A Lile De La Grande Jatte”, “Le Dejeuner Sur L'Herbe”, “Des Glaueuses”, “Les Baigneurs”, “Sur La Plage a Boulogne”

Herezie Group, Paris

  • Ambient – NGO for Handicap International titled “#Bodycantwait”
  • Print - Direct Marketing - Business-to-Business for Google Cloud Services titled “The Biography of Tomorrow”

Marcel Paris, Paris

  • Ambient - Corporate Image for Carrefour titled “Black Supermarket”
  • Ambient - Retail for Carrefour titled “Black Supermarket”

GERMANY

DDB Group Germany, Düsseldorf

  • Print - Art Direction Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
  • Print - Consumer Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
  • Print - Personal Items/Gift Items for Stabilo Boss Highlighter Pen titled “Katherine”

Grabarz & Partner, Hamburg

  • Ambient – Retail for Burger King titled “Loving 'It'”

Jung von Matt AG, Hamburg

  • Ambient - Public Service/Social Awareness for EDEKA titled “The Most German Supermarket”

SERVICEPLAN Germany, Munich

  • Ambient – Automotive for MINI titled “The Shortcut Billboards”

thjnk AG, Hamburg

  • Poster - Consumer Campaign for IKEA - The Chair titled “Vitra vs. Odger”, “Thonet vs. Tobias”, “Fritz Hansen vs. Svenbertil”
  • Poster - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Print - Art Direction Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Print - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”

HONG KONG

Cheil Worldwide, Hong Kong

  • Billboard - Use of Illustration Campaign for JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”
  • Poster - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
  • Poster - Use of Illustration Campaign - JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”
  • Print - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
  • Print - Use of Illustration Campaign for JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”

Ogilvy Hong Kong, Hong Kong

  • Billboard - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Billboard - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Poster - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Poster - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Print - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Print - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”

IRELAND

Rothco | Accenture Interactive, Dublin

  • Print - Use of Typography for Eir Broadband titled “Black Spots”

JAPAN

Beacon/Leo Burnett Tokyo, Tokyo

  • Verbal Identity – Naming for Bacon Potato Pie titled “Hahon Hohaho Hie”

Dentsu Inc., Tokyo

  • Print - Art Direction for Kobe Newspaper titled “Since 1995”

NEW ZEALAND

DDB Group New Zealand, Auckland

  • Poster - Beverages – Alcoholic for Steinlager titled “Fight for Territory”
  • Poster - Innovative Use of Poster for Steinlager titled “Fight for Territory”

PHILIPPINES

Dentsu Jayme Syfu, Makati City

  • Ambient - Public Service/Social Awareness for Greenpeace Philippines titled “Dead Whale”

SPAIN

Cheil Worldwide Spain, Madrid

  • Print - Use of Photography Campaign for Samsung titled “War Correspondents on Breast Cancer”

THAILAND

Ogilvy Group Thailand, Bangkok

  • Print - Public Service/Social Awareness for Freeland.org titled “Bears”
  • Print - Public Service/Social Awareness for Freeland.org titled “Tigers”
  • Print - Public Service/Social Awareness for Freeland.org titled “Wolves”
  • Print - Public Service/Social Awareness Campaign for Freeland.org - Kill One, Kill All titled “Tigers”, “Bears”, “Wolves”

TBWA\Thailand, Bangkok

  • Poster - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
  • Poster - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Poster - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Print - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Print - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Print - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”

UNITED ARAB EMIRATES

TBWA\RAAD, Dubai

  • Billboard - Innovative Use of Billboard for Louvre Abu Dhabi titled “Highway Gallery”

UNITED KINGDOM

McCann London, London

  • Billboard - Innovative Use of Billboard for Microsoft, Xbox / FIFA 18 titled “Football Decoded”

UNITED STATES

Area 23, An FCB Health Network Company, New York

  • Print - Direct Marketing – Consumer for Change the Ref titled “Posts Into Letters”
  • Print - Use of Typography for Change the Ref titled “Posts Into Letters”

Energy BBDO, Chicago

  • Ambient – NGO for National Safety Council titled “Prescribed to Death”

FCB Chicago, Chicago

  • Ambient - Household Products for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”

McCann New York, New York

  • Ambient – NGO - March For Our Lives titled “Price On Our Lives”
  • Ambient - Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”

MullenLowe

  • Billboard – Retail for Burger King titled “Prom King”

Ogilvy, Chicago

  • Poster - Public Service/Social Awareness Campaign for Chicago Sun-Times titled “31 Bullets”
  • Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
  • Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
  • Print - Household Products for Kiwi titled “First Steps - Ali”
  • Print - Household Products for Kiwi titled “First Steps - Earhart”
  • Print - Use of Copywriting for Kiwi titled “First Steps - Ali”
  • Print - Use of Copywriting for Kiwi titled “First Steps - Hemingway”
  • Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
  • Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
  • Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Sex and Drugs Print”
  • Print - Use of Copywriting Campaign for Kiwi titled First Steps Campaign titled “Ali”, “Lincoln”, “Earhart”, “Hemingway”
  • Print - Use of Illustration Campaign for Chicago Sun-Times titled “31 Bullets - Bullet 1 of 31: Guns in Classrooms”

TBWA\Chiat\Day, New York

  • Poster - Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera /  Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
  • Print - Public Service/Social Awareness Campaign for Real Journalism Matters titled “Train”, “Car”, “Diner”

We Are Unlimited, Chicago

  • Ambient – Retail for McDonald's titled “The Flip”

LIA 2018 Ambient | Print | Poster | Billboard and Verbal Identity Shortlists Revealed, Dentsu Jayme Syfu grabs Ambient spot

81 Entries Shortlisted

NEW YORK -- London International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium – Ambient 14, Print 38, Poster 16, Billboard 11 and Verbal Identity 2.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

Presiding over this year’s jury was Jeremy Craigen, Global Chief Creative Officer of INNOCEAN Worldwide. Joining him for three days of intensive judging; Nils Andersson, Shanghai; Cindy Yan Chan, Focus Media Group Shanghai; Joaquín Espagnol, Cheil Madrid; Karen Howe, The Township Group Toronto; Dave Loew, Ogilvy Chicago; Helen Pak, Grey Advertising ULC Toronto; Ali Rez, BBDO Dubai; Jason Romeyko, Serviceplan International Munich; Darren Spiller, Sydney; Sompat Trisadikun, The Leo Burnett Group Bangkok and Gerrit Zinke, thjnk Hamburg.

Winners for all media will be announced on 5th November.

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

Complete list of 2018 Ambient | Print | Poster | Billboard | Verbal Identity Shortlists (by country):

AUSTRALIA

CHE Proximity, Australia

  • Ambient - Banking/Financial/Insurance for Swann Insurance titled “Inconvenience Stores”

Host/Havas, Sydney

  • Ambient - Public Service/Social Awareness for Palau Pledge
  • Verbal Identity - Use of Copywriting for Palau Pledge titled “Palau Pledge”

CANADA

Cossette, Toronto

  • Billboard - Art Direction Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
  • Billboard - Consumer Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
  • Billboard – Retail for McDonald's titled “Just Missed Us”
  • Billboard – Retail for McDonald's titled “Next Exit”
  • Billboard – Retail for McDonald's titled “On Your Right”

CHINA

Amber China, Shanghai

  • Poster - Art Direction for Ammeloo titled “Chop-Chop 2.0_Pork”
  • Poster - Use of Illustration for Ammeloo titled “Chop-Chop 2.0_Pork”
  • Print - Art Direction for Ammeloo titled “Chop-Chop 2.0_Beef”
  • Print - Art Direction  for Ammeloo titled “Chop-Chop 2.0_Pork”
  • Print - Use of Illustration Campaign for Ammeloo titled “Chop-Chop 2.0_Beef”, “Chop-Chop 2.0_Pork”, “Chop-Chop 2.0_Mutton”

Serviceplan China, Beijing

  • Print - Use of Typography Campaign for Portfolio Night - Seek Your Way Campaign titled “To Admire/To Diminish”, “Strong/Weak”, “Ambitious/Fear”

FRANCE

Babel, Paris

  • Poster - Use of Illustration Campaign for Operation Clean Up Nature titled “Un Dimanche Apres-Midi A Lile De La Grande Jatte”, “Le Dejeuner Sur L'Herbe”, “Des Glaueuses”, “Les Baigneurs”, “Sur La Plage a Boulogne”

Herezie Group, Paris

  • Ambient – NGO for Handicap International titled “#Bodycantwait”
  • Print - Direct Marketing - Business-to-Business for Google Cloud Services titled “The Biography of Tomorrow”

Marcel Paris, Paris

  • Ambient - Corporate Image for Carrefour titled “Black Supermarket”
  • Ambient - Retail for Carrefour titled “Black Supermarket”

GERMANY

DDB Group Germany, Düsseldorf

  • Print - Art Direction Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
  • Print - Consumer Campaign for Stabilo Boss Highlighter Pen titled “Katherine”, “Lise”, “Edith”
  • Print - Personal Items/Gift Items for Stabilo Boss Highlighter Pen titled “Katherine”

Grabarz & Partner, Hamburg

  • Ambient – Retail for Burger King titled “Loving 'It'”

Jung von Matt AG, Hamburg

  • Ambient - Public Service/Social Awareness for EDEKA titled “The Most German Supermarket”

SERVICEPLAN Germany, Munich

  • Ambient – Automotive for MINI titled “The Shortcut Billboards”

thjnk AG, Hamburg

  • Poster - Consumer Campaign for IKEA - The Chair titled “Vitra vs. Odger”, “Thonet vs. Tobias”, “Fritz Hansen vs. Svenbertil”
  • Poster - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Print - Art Direction Campaign for Audi Connect titled “Talk”, “Text”, “Listen”
  • Print - Use of Photography Campaign for Audi Connect titled “Talk”, “Text”, “Listen”

HONG KONG

Cheil Worldwide, Hong Kong

  • Billboard - Use of Illustration Campaign for JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”
  • Poster - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
  • Poster - Use of Illustration Campaign - JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”
  • Print - Electronic Equipment for JBL - Noise Cancelling Headphones titled “Block Out the Chaos: World Leaders”
  • Print - Use of Illustration Campaign for JBL - Noise Cancelling Headphones - Block Out the Chaos Campaign titled “World Leaders”, “Football Managers”

Ogilvy Hong Kong, Hong Kong

  • Billboard - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Billboard - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Poster - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Poster - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Print - Art Direction Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”
  • Print - Consumer Campaign for KFC titled “Dragster”, “Shuttle”, “Heroes”

IRELAND

Rothco | Accenture Interactive, Dublin

  • Print - Use of Typography for Eir Broadband titled “Black Spots”

JAPAN

Beacon/Leo Burnett Tokyo, Tokyo

  • Verbal Identity – Naming for Bacon Potato Pie titled “Hahon Hohaho Hie”

Dentsu Inc., Tokyo

  • Print - Art Direction for Kobe Newspaper titled “Since 1995”

NEW ZEALAND

DDB Group New Zealand, Auckland

  • Poster - Beverages – Alcoholic for Steinlager titled “Fight for Territory”
  • Poster - Innovative Use of Poster for Steinlager titled “Fight for Territory”

PHILIPPINES

Dentsu Jayme Syfu, Makati City

  • Ambient - Public Service/Social Awareness for Greenpeace Philippines titled “Dead Whale”

SPAIN

Cheil Worldwide Spain, Madrid

  • Print - Use of Photography Campaign for Samsung titled “War Correspondents on Breast Cancer”

THAILAND

Ogilvy Group Thailand, Bangkok

  • Print - Public Service/Social Awareness for Freeland.org titled “Bears”
  • Print - Public Service/Social Awareness for Freeland.org titled “Tigers”
  • Print - Public Service/Social Awareness for Freeland.org titled “Wolves”
  • Print - Public Service/Social Awareness Campaign for Freeland.org - Kill One, Kill All titled “Tigers”, “Bears”, “Wolves”

TBWA\Thailand, Bangkok

  • Poster - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti”, “Designer”
  • Poster - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Poster - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Print - Art Direction Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Print - Consumer Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”
  • Print - Use of Photography Campaign for McDonald's titled “The Meeting”, “Rooftop Soccer”, “Morning Shift”, “Graffiti, Designer”

UNITED ARAB EMIRATES

TBWA\RAAD, Dubai

  • Billboard - Innovative Use of Billboard for Louvre Abu Dhabi titled “Highway Gallery”

UNITED KINGDOM

McCann London, London

  • Billboard - Innovative Use of Billboard for Microsoft, Xbox / FIFA 18 titled “Football Decoded”

UNITED STATES

Area 23, An FCB Health Network Company, New York

  • Print - Direct Marketing – Consumer for Change the Ref titled “Posts Into Letters”
  • Print - Use of Typography for Change the Ref titled “Posts Into Letters”

Energy BBDO, Chicago

  • Ambient – NGO for National Safety Council titled “Prescribed to Death”

FCB Chicago, Chicago

  • Ambient - Household Products for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag”

McCann New York, New York

  • Ambient – NGO - March For Our Lives titled “Price On Our Lives”
  • Ambient - Public Service/Social Awareness for March For Our Lives titled “Price On Our Lives”

MullenLowe

  • Billboard – Retail for Burger King titled “Prom King”

Ogilvy, Chicago

  • Poster - Public Service/Social Awareness Campaign for Chicago Sun-Times titled “31 Bullets”
  • Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
  • Print – Entertainment for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
  • Print - Household Products for Kiwi titled “First Steps - Ali”
  • Print - Household Products for Kiwi titled “First Steps - Earhart”
  • Print - Use of Copywriting for Kiwi titled “First Steps - Ali”
  • Print - Use of Copywriting for Kiwi titled “First Steps - Hemingway”
  • Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Bold Man Print”
  • Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Deaths Print”
  • Print - Use of Copywriting for Lyric Opera of Chicago titled “Lyric Opera - Sex and Drugs Print”
  • Print - Use of Copywriting Campaign for Kiwi titled First Steps Campaign titled “Ali”, “Lincoln”, “Earhart”, “Hemingway”
  • Print - Use of Illustration Campaign for Chicago Sun-Times titled “31 Bullets - Bullet 1 of 31: Guns in Classrooms”

TBWA\Chiat\Day, New York

  • Poster - Art Direction Campaign for 50 Years of Big Mac Series 2 titled “Camera /  Snapchat”, “IQ / AI”, “8-Bit / Hi-Def”, “Moon / Mars”, “Airmail / Email”
  • Print - Public Service/Social Awareness Campaign for Real Journalism Matters titled “Train”, “Car”, “Diner”

We Are Unlimited, Chicago

  • Ambient – Retail for McDonald's titled “The Flip”