SINGAPORE – Always pushing the envelope when it comes to incorporating technology in its advertisements, Moove Media upped its game on with the launch of its first-ever holographic display at Dhoby Ghaut Station on the North East Line (NEL).
The holographic display – a three-dimensional (3D) shoe – is Skechers Singapore’s new footwear collection, Skechers DLT-A, which is donned by brand ambassador South Korean hip-hop rapper, Zico, in the television commercial. Moove’s latest offering utilises cutting-edge visual solution that is capable of delivering amazing mid-air 3D visuals.
The Skechers’ campaign also features two eye-catching wallscapes, measuring 9.8m by 4.2m and 1.6m by 13.6m at NEL’s Dhoby Ghaut station. Murals are also on display at Clarke Quay, Sengkang, Serangoon, and Harbour Front stations on the NEL.
“We are excited to introduce holographic displays as the latest advertising solution for our clients. Creating 3D holographic displays for retail products is like displaying the actual products. Consumers can immediately see how they looks even though the actual products are not on display,” said Mrs Jayne Kwek, CEO of Moove Media.
Ms Eileen Tan, Senior Marketing Manager at Skechers Singapore, said: “We are very excited to incorporate holographic display into our Skechers DLT-A OOH advertising campaign. The holographic display of our DLT-A shoes dancing complements our TVC which showcases new Korean hip-hop rapper Zico dancing down the street in them. It also brings life to the otherwise static 2D wall mural.”
The campaign ends 14 November 2017.