ASIA-PACIFIC – COLOMBO, SRI LANKA, APRIL 2011 – Sri Lanka Telecom (SLT), one of Sri Lanka’s most valuable blue chip companies, has chosen Arc Worldwide Sri Lanka to manage the PR, Events and Activations for SLT, SLT Corporate, SLTnet, SLT Rainbow Pages, SLT PEO TV and SLT Sky Networks. The appointment follows a ten-way pitch managed by Ernst & Young India that stretched over several months.
This assignment requires Arc Worldwide to manage the critical customer engagement activities for SLT and to help build the ROI for SLT. The SLT Group has a customer base of over 5.5-M, including multinational corporations, large and small corporates, retail and domestic customers. It is the leader in providing voice, data, video and mobile services, as well as data transmission services, internet, leased lines, broadband and dial up services in Sri Lanka.
SLT’s partnership with Arc Worldwide heralds a new beginning for both companies with this partnership which is initially for a two-year period with a further third year extension.
