BUSAN – AD STARS 2018 welcomes NuWorks Interactive Labs’ Executive Creative Director, Joey David Tiempo, as she joins the stellar roster of final judges for the Interactive, Integrated, innovation, Data Insights, Mobile, and Social & Influencer categories. She is the only judge from the Philippines chosen to judge the AD STARS 2018 Awards slated to take place on August 25, 2018, in Busan, Korea.
In addition to being a final judge, Joey is also chosen as The New Stars program jury president. The New Stars program is open to anyone with less than three years’ industry experience, or who is aged below 30.
Joey joined NuWorks in 2017, where she’s leading the young and agile creative team of the country’s leading independent digital innovations agency and overseeing creative vision and direction for NuWorks Interactive Labs’ diverse set of blue chip clientele, including Unilever and Nestle.
Before joining NuWorks, Joey was an Executive Creative Director of TBWA\Santiago Mangada Puno. Joey’s body of work has been recognized at Cannes Lions, One Show, D&AD, AWARD Awards, Clio, Spikes Asia, LIA, Ad Fest and AD STARS. She has been invited to serve as a judge in the Cannes Lions, New York Festivals, Spikes Asia, and Ad Fest. Joey is also responsible for winning the Philippines’ first Webby Award.
A writer, an art director, and web designer, Joey puts all these skills to use in pursuing her advocacies such as the award-winning MANIKAKO (My Doll) — a non-profit organization that teaches creativity and environmental responsibility to children. The social experiment, Correcting History, for CARMMA (Campaign Against the Return of the Marcoses to Malacañang) gained global spotlight, earning a Gold Clio, Grande Lotus, Ad Stars Grand Prix and other prestigious awards. More importantly, it gave her the chance to change the minds of young Filipinos and the country’s history.
About AD STARS
Founded in 2006, AD STARS is the only international advertising festival which combines creativity with cutting-edge technology. It aims to share creative solutions and change the world. AD STARS takes hold of five key concepts: social good, openness, discover diversity, a new paradigm, and creative solutions. It also seeks cultural diversity which can enhance the understanding of the world, seeks to find marketing communication which can contribute to the humanity is open to all with the spirit of openness and sharing and puts emphasis on public interest category for the development and happiness of humanity.