SHANGHAI – Ogilvy Greater China has once again dominated at the prestigious Greater China Effie Awards, being named Most Effective Agency Network for the third time in a row. A grand total of 17 awards were bagged by Ogilvy, including five Golds, five Silvers and seven Bronzes. Ogilvy Beijing and Taipei also shared the 1st place for the Effie Greater China Office Ranking.
Ogilvy was awarded Most Effective Agency Network for the third time in three years, surpassing stark competition. Ranking and identifying numerous agencies, marketers and brands in China, The Greater China Effie Awards are known as the most comprehensive ranking of marketing effectiveness. The awards are sponsored by the China Advertising Association.
The highlight of the night was Ogilvy Beijing’s “Let There Be Light” campaign for Coca-Cola, bagging 2 Golds and 1 Bronze. The campaign brought people closer to true stores of Chinese people who didn’t turn a blind eye with interactive statues that glow brighter as people get closer. Over 22 million impressions were collected during the campaigned, enhancing the brand’s image.
“The win tops off a remarkable year for Ogilvy Greater China and I am incredibly proud of all our work on display tonight, which is a superior team work of our offices in Beijing, Shanghai Nanjing and Taipei.” said Chris Reitermann, Co-CEO of Ogilvy Asia Pacific and CEO of Ogilvy China. “Our third consecutive win continues Ogilvy’s legacy of outstanding effectiveness and highlights our ‘Twin Peaks’ philosophy, which fuses creativity and effectiveness to help customers develop ideas that deliver value and better address our client needs. Tonight’s was also a great recognition of our Next Chapter strategy, which unifies the Ogilvy brand around ‘Making Brands Matter’.”